Which one of the following sociologists firstly used the term technological determinism?

• A) C Wright Mill
• B) Karl Marx
• C) Ralf Dahrendorf
• D) Thorstein Veblen

Who coined the term media logic?

• A) Theodor Adorno & Max Horkheimer
• B) Karl Marx & Herbert Marcuse
• C) David Altheide & Robert Snow
• D) Walter Benjamin & Jurgan Habermas

How media structures promote gender equality in the workplace?

• A) All of the given options
• B) Through regular gender audit of media organizations
• C) To organize awareness-raising on gender equality
• D) A clear way to receive suggestions on gender equality

Which type of opportunity policies developed within media houses in a cooperative manner and with endorsement of staff?

• A) Equal
• B) Adequate
• C) Unequal
• D) Proportionate

Which one the following is implications of data colonialism EXCEPT:

• A) Social
• B) Economic
• C) Familial
• D) Political

How many social media users in Pakistan increased between 2020 and 2021?

• A) 5 Million
• B) 9 Million
• C) 6 Million
• D) 8 Million

Who defined mediatization as "a historical, ongoing, long-term process in which more and more media emerge and are institutionalized”?

• A) Andreas Hepp
• B) Jean Baudrillard
• C) John Thompson
• D) Friedrich Krotz

Who coined the term culture industry?

• A) Karl Marx
• B) Both Adorno & Horkheimer
• C) Max Horkheimer
• D) Theodor Adorno

Global Media Monitoring Project is a _______study on the gender in the world’s media.

• A) Panel
• B) Cross sectional
• C) Cohort
• D) Longitudinal

WWW stand for:

• A) World Wide Windows
• B) World Wide Web
• C) World Wide Wrestling
• D) World Without Work

Which one of the following webs is considered participative social web?

• A) Web 3
• B) Web 2
• C) Web 1
• D) Web 4

CoP stands for______________ in the context of social learning theory.

• A) Community operational practice
• B) Concept of programming
• C) Conclusive one practice
• D) Community of practice

All of the following are asynchronous mode of computer mediated communication EXCEPT:

• A) Chat rooms
• B) Video Conferencing
• C) E-mail
• D) IM

Which one of the social theorists formulates the concept of Gemeinschaft and Gesellschaft?

• A) Emile Durkheim
• B) Auguste Comte
• C) Ferdnis Tonnies
• D) Karl Marx

Key challenge in the success of community of practices, _____________ focuses on topics important to the business and community members?

• A) Management challenge
• B) Community challenge
• C) Personal challenge
• D) Technical challenge

Social learning theory has __________ components.

• A) Two
• B) Five
• C) Four
• D) Three

In which of the following element of virtual community members build a reputation based on the expressed opinions of others?

• A) Reputation
• B) Communication
• C) Expression
• D) Identity

In which of the following virtual communities, community members share a similar geographic location?

• A) Identity-based communities
• B) None of the given options
• C) Organizationally-based communities
• D) Physically based virtual communities

Which one of the following theorists describes that communities which are not tied to a particular place or time, but still serve social, cultural and mental reality ranging from general to special interests or activities?

• A) Rheingold
• B) Hagel and Armstrong
• C) Jones and Rafaeli
• D) Van Dijk

According to virtual community, CMC stands for:

• A) Connection Management Center
• B) Class Management Committee
• C) Computer Mediated Corporation
• D) Computer Mediated Communication