Which one of the following is NOT a source for generating effective copy ideas?

• A) Study of other advertising
• B) Personal observation
• C) Suggestion of others
• D) Reflecting in silence

Which of the following types can be a type of internet advertising?

• A) Logos
• B) Posters
• C) Interstitials
• D) Banner

Demonstration commercials are better suited for

• A) TV
• B) Digital media
• C) Print media
• D) Radio

All of these are the phases in the production of a TV commercial; except

• A) Efficient shooting
• B) Careful planning
• C) Sharp editing
• D) Product testing

Which one of the following major benefit advertising is providing to the society?

• A) Using celebrities in the advertisements
• B) Using latest technology
• C) Providing information about a new product
• D) Using latest media

All of the following are the disadvantages of radio advertising, EXCEPT:

• A) Less Coverage
• B) Mobility
• C) Target duplication
• D) Overloading of ads

In Testimonial commercials:

• A) Celebrities may gain attention
• B) Advertiser may gain attention
• C) People may gain attention
• D) Youngsters may gain attention

The following themes or central ideas may be laid down for advertisement copies meant to advertise different types of products, except:

• A) Culture
• B) Beauty
• C) Health
• D) Economy

Which approach can be used for positioning strategy?

• A) The product class approach
• B) The product user approach
• C) All of the given options
• D) The use or application approach

Highly involved ___________ are more motivated and actively looking for information.

• A) Advertisers
• B) Employees
• C) Customers
• D) Target audiences

Editing is___________.

• A) Considering and define
• B) Considering and analyze
• C) All of the given options
• D) Correcting and modifying

Creating the art work; comes under the umbrella of _________.

• A) The pre-production phase
• B) The production phase
• C) The prepares phase
• D) The duplication and distribution phase

Identify the task of a copywriter among the following given options:

• A) Editing and re writing copy
• B) Evaluate marketing date
• C) All of above options
• D) Writing ads for different media

Who among the following coordinates the shoot using the shot list and shooting script?

• A) Art director
• B) Production manager
• C) Producer
• D) Director

____________ is a medium or a channel for carrying the intended advertising message to an intended audience

• A) Newspaper
• B) Internet
• C) Radio
• D) Media

The element of brevity is more focused in ____________.

• A) All of the above options
• B) TV advertising
• C) Web advertising
• D) Radio advertising

Which of the following option presents the message in the way of conversation?

• A) Colloquial copy
• B) Personality copy
• C) Visionary copy
• D) Educational copy

Which among the following is not a source of copy ideas?

• A) Study of other advertising
• B) Suggestion of others
• C) Personal observation
• D) Design marketing strategy

Brevity means:

• A) Correct
• B) cost
• C) Concept
• D) Concise

Which one of the following methods used for pre-testing of TV and Radio advertisement?

• A) Paired comparison tests
• B) Order of merit test
• C) Direct Questioning
• D) Central location test