Which of the following components of advertisement is used to grab the attention of the audience?

• A) Signature Line
• B) Body Copy
• C) Headline
• D) Standing Details

Which of the following is an example of WEASEL words?

• A) Virtual
• B) Presupposition
• C) All of the given options
• D) New & Improved

Which one the following is NOT an advantage of personal selling?

• A) Possibility of two-way interaction
• B) Delivery of inconsistent message
• C) Involvement in decision making
• D) Adaptability to the situation

Which one of the following avenues is necessary for the analysis of marketing environment?

• A) Target Buyers
• B) All of these
• C) Competitors
• D) Government Polices

Which of the following is NOT a part of the external marketing environment?

• A) Economic environment
• B) Manufacturing environment
• C) Cultural and social environment
• D) Technological environment

The effort of evaluation which is possible by dividing the cost of space by the number of replies received refers to which of the following characteristics of advertising media?

• A) Improved printing
• B) Mobility
• C) Results assessable
• D) Statistic available

From a marketing management perspective, which one of the following can be an important strategic tool for maintaining a competitive advantage in the market place?

• A) Advertising
• B) Publicity
• C) Quantity of product
• D) Product type

The media planner can confront the media salesman with calculations to justify media schedule of recommended space and airtime booking, this statement refers to which of the following characteristics of advertising media?

• A) Improved printing
• B) Result assessable
• C) Mobility
• D) Statistics available

The media should be in a position to carry the message across to wherever desired, this statement refers to which of the following characteristics of advertising media?

• A) Statistic available
• B) Mobility
• C) Result assessable
• D) Improved printing

ABC Company gives its resellers discounts to persuade them to carry and promote its products. When doing so, ABC Company is implementing a __________.

• A) Intensity Strategy
• B) Push Strategy
• C) Flexible Strategy
• D) Pull Strategy

A competent copy writer should possess which of the following characteristics?

• A) Working under pressure
• B) All of the given options
• C) Working in team
• D) Meeting deadlines

Which one of the following techniques can be use to promote a product?

• A) Event Marketing
• B) All of the given options
• C) Sponsorships
• D) Loyalty Programs

Which one of the following is the limitation of TV as an advertising medium?

• A) Clutter
• B) Fleeting message
• C) Cost
• D) All of the given options

Which of the following factors helps a company to decide whether personal selling can be used or not?

• A) Nature of product be sold
• B) Type of product
• C) All of the given options
• D) Size of organization

To increase a market share a company organizes a Point of Purchase (POP) Displays. It is an example of:

• A) Trade Promotion
• B) Consumer Promotion
• C) Brand Promotion
• D) Channel Promotion

A promotion strategy that is used to increase sales and trade promotion to move the product through channels is called?

• A) Push strategy
• B) Blocking strategy
• C) Pull strategy
• D) Integrated strategy

A company has limited selected audience with no ad competition and personalized interaction with audience. Which of the following types of mediums this company should use?

• A) Radio
• B) Internet
• C) Newspapers
• D) Direct Mail

Which one of the following can be helpful to answer the statement “How your product gets to your end-users”?

• A) Customer Hunting
• B) Supply Chain
• C) Customer Prospecting
• D) Value Chain

Which of the following options is a disadvantage of advertising in a magazine?

• A) Long life span
• B) High cost
• C) Audience receptivity
• D) Visual quality

As per the type of market, the people who sell your products or service refer to as:

• A) None of the given options
• B) Trader
• C) Pre-seller
• D) Consumer