In which year the advertisers of Colgate toothpaste took the conflict directly to consumers, giving them the opportunity to decide?

• A) 1906
• B) 1905
• C) 1910
• D) 1909

The need to maintain demand became especially apparent during the economic depression of:

• A) 1865-1897
• B) 1893–1897
• C) 1894-1877
• D) 1888-1889

Lumier Brothers brought motion pictures to subcontinent in:

• A) 1905
• B) 1906
• C) 1896
• D) 1898

Editorial section of a newspaper is generally divided into two broad categories: Field staff and:

• A) Advertising and Circulation
• B) Newsroom and editorial
• C) Press
• D) Beat reporters

Humanists believe that:

• A) Each individual is not significant within society
• B) Labor class is more important within society
• C) Each individual had significance within society
• D) Educated people are more important within society

Which of the following means to make sure that a publication meets its deadlines,generate revenue and maintains its technical wing to be there in the hands of end-readers well in time?

• A) Advertising management
• B) Content management
• C) Creative management
• D) Media management

Some of the signs got international recognition due to:

• A) Language
• B) Migration
• C) Print impression
• D) Industrial revolution

Who refuted the Aristotelian theory that placed the planets within crystal spheres?

• A) Shakespeare
• B) Galen's
• C) Galileo's Dialogo
• D) Tycho Brahe

Which of the following was part of combined state of Italy?

• A) Venice
• B) Naples and Sicily
• C) The Papal State
• D) All of the given options

Method of recording permanent images by light on to a chemically sensitive material is called --------------------.

• A) Block printing
• B) Holography
• C) Printing
• D) Photography

By the last quarter of 19th century, photographic collections were used to be in which of the following form?

• A) Scrapbooks
• B) The family album
• C) Stereoscope cards
• D) All of the above

Tycho Brahe gave an accurate estimate of:

• A) Earth equator
• B) Planetary positions
• C) Density of things
• D) Radius of Moon

After 1910, most advertising copy emphasized buyers' needs and desires rather than the product's objectively described characteristics which was the result of:

• A) Psychologist’s efforts
• B) Public service advertising
• C) Economic depression
• D) Cause marketing

What type of photography uses sensors and color filters instead of light passing through a lens and striking emulsion on film?

• A) Digital photography
• B) Polaroid photography
• C) Holography
• D) Daguerreotype photography

Public service advertising can be used to inform, educate and motivate the public about which of the following?

• A) Common issues
• B) Non–commercial issues
• C) Commercial issues
• D) Contemporary issues

Photographs started appearing in newspapers in:

• A) 1897
• B) 1853
• C) 1881
• D) 1901

The earliest films based on the contemporary attitudes, fashions and events, ran no longer than:

• A) 30 minutes
• B) 20 minutes
• C) 1 hour
• D) 10 minutes

The invention of which of the following gave boost to the print media by spreading the printed words to far flung areas?

• A) E-mail
• B) Steam engine
• C) Airplane
• D) Tele mail

Who invented motion pictures?

• A) Marconi
• B) E. J. Marey
• C) Edward Muybridge
• D) Thomas Edison

In which of the following year’s revolution against the dictatorial government and monarchs took place as a result of sharing of political ideas?

• A) 19th centuries
• B) 17th centuries
• C) 15th centuries
• D) 16th centuries