MCQ Bank
A price set by the retailer and often attached to a product with a sticker is known as:
- A) List price
- B) Market price
- C) Retail price
- D) Wholesaler price
Media for commercial advertising can include all of the following EXCEPT:
- A) Wall paintings
- B) Billboards
- C) Word of mouth
- D) Bus stop benches
Which of the following is the sale of consumer products or services in a face to face manner away from a fixed retail location?
- A) Industrial selling
- B) Business to business selling
- C) Indirect selling
- D) Direct selling
Which of the following is the reason(s) of using psychological pricing?
- A) Consumer ignore least significant digit
- B) All of the given option(s)
- C) Consumers got attracted towards such price
- D) Fractional prices shows lowest price
The reduction in the basic price of goods and services is called:
- A) None of the given options
- B) Discounts
- C) Sales
- D) Promotions
For which of the following price wars are good in the short run?
- A) Retailers
- B) Companies
- C) Competitors
- D) Customers
Imran & Imran Company is a manufacturer of towels. After analysis we concluded that this business has high market share but low growth. Which of the following option best reflects this condition?
- A) Dogs
- B) Star
- C) Cash Cow
- D) Question Mark
Non-commercial billboards are used by which of the following?
- A) Consumer goods producing organizations
- B) Service providing organizations
- C) Non-profit groups and government
- D) Capital goods producing organizations
Which of the following is NOT an objective of sales promotion?
- A) Personal interaction between two or more people
- B) Offers strong incentives to buy
- C) Invites and rewards quick consumer response
- D) Attracts consumer attention
Sapphire clothing store offers discounts on its summer collection during winters. Which of the following types of discount is being offered by Sapphire?
- A) Promotional allowance
- B) Seasonal discount
- C) Sales discount
- D) Trade discount
B.C.G. Analysis is a technique used by a company to decide what products to add to its product portfolio. The vertical axis reflects the:
- A) Market Growth Rate
- B) None of the given
- C) Market Segment Size
- D) Relative Market Share
All of the following are the forms of sales promotion EXCEPT:
- A) Trade promotions
- B) Business promotions
- C) Seller promotions
- D) Consumer promotions
Which of the following is a term used in business to indicate a state of intense competitive rivalry accompanied by a multi-lateral series of price reductions?
- A) None of the given options
- B) Price war
- C) Competition
- D) Loss leader
Which of the following is a type of price discrimination in which price varies according to quantity sold?
- A) Second degree price discrimination
- B) Third degree price discrimination
- C) First degree price discrimination
- D) Forth degree price discrimination
Which of the following are the costs that do not vary with production or sales level?
- A) Fixed cost
- B) Target cost
- C) Total cost
- D) Variable cost
Identify the type of price discrimination that is common in industrial customers.
- A) Second degree discrimination
- B) First degree discrimination
- C) Third degree discrimination
- D) Forth degree discrimination
How TV commercials can catch the attention of customers?
- A) Catch-phrases
- B) Humor
- C) Catchy jingles
- D) All of the given options
The cost per shirt of Alakaram is Rs. 1500. Company added the mark up of Rs. 1000 and sets the price of a shirt at Rs.2500. Which of the following pricing strategies is used by Alkaram?
- A) Competitive pricing
- B) Cost-plus pricing
- C) Psychological pricing
- D) Skimming pricing
Which of the following is NOT the objective of penetration pricing technique?
- A) To increase sales volume
- B) To increase market share
- C) All of the given options
- D) To increase short term profits
Which of the following is an example of indirect selling?
- A) Telemarketing
- B) Door-to-door selling
- C) B2B selling
- D) Face-to-face selling