MCQ Bank
What is a policy of producing consumer goods that rapidly become obsolete and require replacing called?
- A) Brand dilution
- B) Line extension
- C) Cannibalization
- D) Planned obsolescence
At which stage of the product life cycle does the firm mostly benefit from first-mover advantage?
- A) Maturity stage
- B) Decline stage
- C) Introduction stage
- D) Growth stage
Which positioning term describes when buyers have only a vague idea of the brand and perceive nothing special about it?
- A) Over-positioning
- B) Double positioning
- C) Confused positioning
- D) Under-positioning
Which positioning strategy usually solves a problem related to the consumption of a product?
- A) Symbolic positioning
- B) Experiential positioning
- C) Price positioning
- D) Functional positioning
Which type of product has less chance of being substituted?
- A) Shopping products
- B) Convenience products
- C) Unsought products
- D) Specialty products
What does confused positioning mean?
- A) The product has no positioning at all
- B) A firm is simply not clear about its product's position
- C) Only competitors are confused about the product
- D) Buyers have a confused image of the brand, often due to too many claims or frequent repositioning
Which positioning approach is typically used in concentrated market segmentation?
- A) No positioning approach
- B) A single positioning approach
- C) Undifferentiated positioning
- D) A multi-positioning approach
At which stage of the product life cycle do customer preferences typically become clear?
- A) Maturity stage
- B) Decline stage
- C) Growth stage
- D) Introduction stage
Which positioning strategy usually meets the self-esteem need of buyers?
- A) Functional positioning
- B) Symbolic positioning
- C) Price positioning
- D) Experiential positioning
At which stage of the product life cycle do innovators typically start using a company's products?
- A) Introduction stage
- B) Decline stage
- C) Maturity stage
- D) Growth stage
Which type of innovation is often analyzed through a Resource Based View concept?
- A) Line extension
- B) Discontinuous innovation
- C) Continuous innovation
- D) Dynamically continuous innovation
Which type of distribution is the most restrictive form of market coverage?
- A) Intensive distribution
- B) Dual distribution
- C) Exclusive distribution
- D) Selective distribution
Which growth strategy helps firms increase market power by expanding the width of the product mix and breadth of the product line?
- A) Product development
- B) Market skimming
- C) Market penetration
- D) Diversification
What effect does the heterogeneity of services have on providing the same service to different audiences?
- A) It makes it very easy to provide an identical service
- B) Services are always identical by nature
- C) Heterogeneity has no effect on service delivery
- D) It makes it difficult to standardize the service
Do agents and brokers take possession of the product, unlike other channel members?
- A) No, they do not take possession
- B) Only wholesalers avoid taking possession
- C) Yes, they always take possession
- D) Only retailers avoid taking possession
Which type of innovation causes a total change in consumer life and requires strong R&D capabilities?
- A) Continuous innovation
- B) Discontinuous innovation
- C) Dynamically continuous innovation
- D) Line extension
Can the Product Life Cycle (PLC) model precisely determine the duration of each stage of a product's life?
- A) It applies only to the introduction stage
- B) Yes, it can precisely determine stage duration
- C) It is based purely on financial forecasts
- D) No, it cannot precisely determine stage duration
Through which of the following can brand equity also be measured?
- A) Brand loyalty
- B) Shipping cost
- C) Sales tax
- D) Packaging cost
What is it called when all products in a product line bear the same main brand name?
- A) Co-branding
- B) Family branding
- C) Extended brand product
- D) Multibranding
The Product Life Cycle concept, derived from biological sciences, mainly relates to which of the following?
- A) Generic products, rather than individual brands
- B) Pricing strategies only
- C) Individual brands only
- D) Services only, not products