Hair expert endorsed a specific shampoo and recommend that it is good for hairs, what type of endorsement it is?

• A) Synergy between endorser and product
• B) Synergy between endorser and target market
• C) Synergy between words and product
• D) Synergy between endorser and ad

Narrow casting is a techniques used for which of the following purpose?

• A) Promotional Message
• B) Trading
• C) Target Marketing
• D) Precision Targeting

Lack of education is the biggest hurdle in the way of ____________ in Pakistan.

• A) Globalization
• B) Social Immobility
• C) Social Mobility
• D) Behavior deviation

The group which born between 1945 – 1964 is known as;

• A) Generation X
• B) Laggards
• C) Generation Y
• D) Baby Boomer

If a cricket star endorses a pain killer in an ad and said that this tablet is most effective, what kind of endorsement it is?

• A) Synergy between words and product
• B) Synergy between endorser and product
• C) Synergy between endorser and ad
• D) Synergy between endorser and target market

If Mian Mansha CEO of Nishat Group and MCB appear in an ad, and persuade viewers to purchase some particular product or endorse some message, in you opinion this type of appeal will fall under which of the following?

• A) Executive and Employee Appeals
• B) Expert Appeals
• C) Common Man
• D) Trade and Spokes-Character Appeals

Newspaper is a form of which of the following communication mode?

• A) Impersonal communication
• B) Interpersonal channel
• C) None of the given options
• D) Interactive media

The learning of one’s own culture is known as;

• A) Acculturation
• B) Globalization
• C) Culturization
• D) Enculturation

If a dentist endorses a particular toothpaste in an ad, which of the following option is applied?

• A) Synergy between words and product
• B) Synergy between endorser and target market
• C) Synergy between endorser and ad
• D) Synergy between endorser and product

The group which born between 1965 – 1980 is known as;

• A) Generation Y
• B) Generation X
• C) Baby Boomer
• D) Laggards

In an ad, a house wife is endorsing a detergent on the basis of its low price, what kind of endorsement it is?

• A) Synergy between endorser and product
• B) Synergy between endorser and target market
• C) Synergy between endorser and ad
• D) Synergy between words and product

If Mr. Arif Habib, Chief executive officer of Arif Habib Group appear in an ad, and persuade viewers to purchase some particular product or endorse some message, in you opinion this type of appeal will fall under which of the following?

• A) Executive and Employee Appeals
• B) Expert Appeals
• C) Common Man
• D) Trade and Spokes-Character Appeals

Which of the following social class is more career oriented as compared to the other social classes?

• A) Upper middle class
• B) Upper lower class
• C) Lower middle class
• D) Upper upper class

If we going to analyze one neighbor whose life style is admirable and worthy of imitation in furnishing etc, this thing refers to which if the following?

• A) Comparative Reference Group
• B) Normative Group
• C) Reference Group
• D) One sided grouping

Which of the following consist of everyday routine behaviors?

• A) Custom
• B) Belief
• C) Values
• D) Culture

Which of the following are culturally approved ways of behaving in a specific situation like having rice before or after bread?

• A) Rituals
• B) Norms
• C) Beliefs
• D) Customs

Religion is an example of which of the following type of segmentation;

• A) Geographic
• B) Socio-Cultural segmentation
• C) Psychological
• D) Demographic

Land lord mind set restricts _____________ in Pakistan.

• A) Behavior deviation
• B) Social Immobility
• C) Globalization
• D) Social Mobility

Which of the following is a society’s personality?

• A) Belief
• B) Culture
• C) Values
• D) Norm

Which of the following is a type of symbolic activity consisting of a series of steps occurring in a fixed sequence and repeated over time?

• A) Values
• B) Rituals
• C) Custom
• D) Culture