Which of the following is an example of an issue that would be checked in a pilot testing?

• A) Completion of all questions on a questionnaire
• B) Single responses to all multiple choice questions
• C) Logical answers between questions (i.e., attributes should be rated high if purchase interest is high)
• D) Legible writing

_______________ encourages respondents to enlarge on, clarify and explain answers.

• A) Callbacks
• B) Probing
• C) Financial incentives
• D) Feedback

Survey, preliminary notifications, and follow ups are used __________.

• A) To reduce response rate
• B) In computer aided questionnaires
• C) In computer aided interviews
• D) To increase response rate

If, after pilot testing, a researcher finds that questionnaire is unable to reveal all the facts the researcher needed. Which type of following error is expected if questionnaire is not modified?

• A) Research may lose it focus
• B) Data analysis may get wrong
• C) Respondents may lose interest
• D) Sampling issues may arise

Which one of the following aspect needs to be evaluated during “Pilot Testing”?

• A) Reactions of Respondents
• B) Discovering errors in the instrument
• C) All of the given options
• D) Sampling procedure can be checked

_________ allows researchers to reach a large audience digitally.

• A) Non interactive media
• B) All of the given options
• C) Electronic interactive media
• D) Human interactive media

________ is a measure in which the researcher captures the intensity of a variable construct.

• A) Scale
• B) Combining
• C) Collapsing
• D) Index

If we compare the average grades of students of management sciences, mathematics, statistics, and sociology then the unit of analysis will be:

• A) Group of organizations
• B) Group
• C) Organization
• D) Individual

In stratified sampling, strata are:

• A) Externally homogenous
• B) Externally heterogeneous
• C) None of the given option
• D) Internally heterogeneous

Which of the following is a measure in which a researcher adds or combines several distinct indicators of a construct into a single score?

• A) Scale
• B) Index
• C) Weighting
• D) Unidimensionality

Which of the following best defines the population element/unit of study?

• A) Some selected elements from a population through which we can draw conclusions about all population
• B) The count of all elements in a population
• C) The subject on which the measurement is being taken
• D) The total collection of elements about which we wish to make some inferences

Which of the following is not something a researcher will have to consider when thinking about their sample size?

• A) Heterogeneity of population.
• B) Time and cost.
• C) Homogeneity of population.
• D) Length of questionnaire.

Which of the following is/are principle(s) of questionnaire construction?

• A) Avoid double-barreled questions
• B) Use multiple items to measure abstract constructs
• C) All of the given options
• D) Consider using multiple methods when measuring abstract constructs

If groups of participants are selected to represent sub-groups in the population (e.g. such as selecting an entire class of management students to be compared to a group of economics students), this is known as…

• A) Simple random sampling
• B) Opportunity sampling
• C) Cluster sampling
• D) Haphazard sampling

“Willingness of the respondents to co-operate” is a part of __________ aspect which needs to be evaluated during pilot testing.

• A) Discovering errors in the instrument
• B) Staffing and activities of research team can be checked
• C) Sampling procedure can be checked
• D) Reactions of Respondents

If an interview is conducted with a respondent who does not meet the qualifications for a study, what kind of bias has occurred?

• A) Instrument bias
• B) Position bias
• C) Respondent bias
• D) Non-response bias

In___________ sampling techniques, the researcher asks the participants to identify other potential research participants.

• A) Purposive
• B) Quota
• C) Convenience
• D) Snowball

A collection of related records is called ______________.

• A) Data
• B) Information
• C) File
• D) Knowledge

Which of the following is one of the advantages of personal interviewing?

• A) Availability of highly trained interviewers
• B) None of the given options
• C) Callbacks
• D) The oppurtunity for feedback

The
incidence of refusal in mall intercept interviews is _______________.

• A) Low
• B) High
• C) Moderate
• D) Nil