Which of the following is true about teenagers?

• A) They are open to new ideas and new products
• B) Teens are preoccupied with their appearance
• C) Teens are avid television viewers
• D) All of the given options

Identify the group which show superior affect and purchase intent towards ads that are verbal, harmonious, complex and category oriented.

• A) Men
• B) Baby boomers
• C) Young adults
• D) Women

Marketers often use other techniques to get first look at an emerging social trend such as:

• A) Both A and B
• B) In-depth interviews
• C) Focus group discussions
• D) Critical observations

Looking at sub cultural categories, lower, middle and upper comes under which of the following element?

• A) Social Class
• B) Age
• C) Gender
• D) Geographic Region

Older and retired people who’s households are small and their need for new purchases is limited but they enjoy convenience in the marketplace are called:

• A) Senior citizens
• B) Generation Y market
• C) Baby bloomers
• D) Generation Z market

An advertisement that focuses on both the values and the importance of the extended families would work best to target which of the following ethnic groups?

• A) Pakistani
• B) French
• C) English
• D) Americans

Which of the following consist of individuals who work together as part of team and thus have a sustained opportunity to influence each others opinions?

• A) Indirect Reference Group
• B) Friendship Groups
• C) Formal Workgroups
• D) Symbolic Group

In which of the following, observers become active members of the environment that they are studying?

• A) Participant observation
• B) Disguise participant observation
• C) Undisguised observations
• D) Field observations

Affluent class seems to live longer and in better health than middle class.

• A) Slightly true
• B) False
• C) True
• D) Can not say

Nationality and ethnic subcultures develop in order to serve their members in how many ways?

• A) 3
• B) 4
• C) 2
• D) 1

Factors responsible for culture change are said to be as:

• A) When they do their shopping
• B) Resource Shortages
• C) Consumers
• D) Consumer Fieldwork

Observers become active members of the environment, when they are being studied in which of the following technique?

• A) Marketing Research
• B) Specialized Research Firms
• C) Field Observations
• D) Participant Observations

Group in which an individual is not likely to receive membership despite acting like member by adopting the group’s values, attitudes and behaviors is called a _______group.

• A) Reference
• B) Membership
• C) Symbolic
• D) Non affluent

Which Surveys are used to determining the dominant underlying values of a society?

• A) Specialized surveys
• B) Value measurement surveys
• C) Marketing surveys
• D) Technical surveys

Focusing upon the content of verbal, written and pictorial communications is said to be as:

• A) Content analysis
• B) Behavioral analysis
• C) Marketing analysis
• D) Correlation analysis

Evidence suggests that children of the affluent class may have problems with:

• A) Depression
• B) All of the above
• C) Substance abuse
• D) Anxiety

Who should carefully monitor the sociocultural environment in order to market an existing product more effectively and to develop new products?

• A) Psychologists
• B) Cultural persons
• C) Marketers
• D) Consumers

Looking at sub cultural categories, Punjab, NWFP, Sindh and Balochistan comes under which of the following?

• A) Social Class
• B) Gender
• C) Geographic Region
• D) Age

Field observations, participant observations and specialized research firms are types of:

• A) Marketing strategies
• B) Experimental research
• C) Observations
• D) Consumer Fieldwork

Punjab, NWFP, Sindh, Balochistan etc are examples of which of the following subcultural categories?

• A) Nationality
• B) Religion
• C) Geographic Region
• D) Local