In which of the following business should be able to clearly state brand positioning?

• A) Inspiration
• B) Direction
• C) Awareness
• D) Understanding

Addition of 2.25 liter bottle by Coca Cola will cause to:

• A) Enhance customer loyalty
• B) Increase customer base and usage
• C) Develop brand image
• D) Generate more profit

The disadvantage of line extension is that it may lead to:

• A) Weak brands range
• B) Lack of scale economies
• C) All of the given options
• D) Retailer power

Which one of the following is indicator of a company’s desire to better meet the demands of the market, not only through differentiated products but also through different brands and there fore different identities?

• A) Brand extension
• B) Line extension
• C) Brand portfolio
• D) Brand diversification

According to Scot M. Davis how many principles are there to update the brand position?

• A) Five
• B) Two
• C) Four
• D) Three

A company should go for brand extensions because:

• A) There is always a low opportunity cost
• B) Extensions can fill all the gaps in the markets
• C) Increase in profit volume required
• D) None of the given options

There are ----------- kinds of brand extensions.

• A) Four
• B) Five
• C) Three
• D) Two

A brand’s positioning can be updated on all of the following criteria EXCEPT:

• A) Credibility
• B) Sustainability
• C) Uniqueness
• D) Commonness

To update brand position is very necessary and there are different criteria to update it. How many criteria are adapted to judge if there is need for updating?

• A) Five
• B) Three
• C) Four
• D) Six

When any brand of cooking oil is launched with new formula (for more safety of health), it is the example of which of the following?

• A) Extending the definition of business
• B) Extending your point of difference
• C) Extending your target market
• D) Extending the entire positioning

A company having two different brands in two different value pyramids comes under which of the following options?

• A) Multibrand portfolio
• B) Owing to acquisition
• C) Owing to growth
• D) Need to have small portfolio

"Better meet the demands of the segmented markets" is the basic purpose of which of the following?

• A) Brand extension
• B) Brand equity
• C) Line extension
• D) Multi-brand portfolio

Brand extension has the direct consequence of competition in which of the following markets/segments?

• A) Developing market
• B) Mature segment
• C) Mature market
• D) Immature market

Yogurt, juice, and milk is an example of which of the following forms of line extension?

• A) Multiplication of physical forms
• B) Multiplication of the type of ingredients
• C) Multiplication of variety of tastes and flavors
• D) Multiplication of generic forms of medicines

“The decision of a company about the number of brands it should be having” depends on all of the following options EXCEPT:

• A) Company’s resources
• B) Corporate objectives
• C) Market size
• D) Degree of competition

Uniqueness of the selling proposition takes ------------- to the positioning.

• A) Value
• B) Credibility
• C) Sustainability
• D) Fit

-------------- comes with keeping the brand contract while organization go through innovations to stay up-to-date.

• A) Sustainability
• B) Value
• C) Credibility
• D) Fit

All of the following are the actions that an organization take instantly for better managing line extensions EXCEPT:

• A) Allocate resources more to high-margin items
• B) Lack of economies of scale
• C) Improve cost accounting systems
• D) Encourage product withdrawal

Strong brand positioning is driven by which one of the following sources?

• A) Customer
• B) Company
• C) Employee
• D) Market

The most important part in the brand extension process is the selection of the destination __________.

• A) Product
• B) Segment
• C) Market
• D) Category