Wall newspaper resembles to that of a _________.

• A) Pamphlet
• B) Hand outs
• C) Poster
• D) Banner

Upward communication flows from:

• A) Superiors to subordinates
• B) One employ to other
• C) Subordinates to superiors
• D) GOD to Man

Byline refers to:

• A) The area or subject that a reporter regularly covers.
• B) Main text of a story.
• C) The reporter's name, usually at the beginning of a story.
• D) Text printed below a picture used to describe it.

British practitioners now call Public Relations as:

• A) Brand management
• B) Perception management
• C) Reputation management
• D) Integrated communication

E-newspapers are read through:

• A) All of the given options
• B) CDs
• C) Internet
• D) Television

What should be the attitude of salesmen towards customers?

• A) Courteous
• B) Rigid
• C) Authoritative
• D) Commanding

________ was the first major revolution in advertising.

• A) Banners
• B) Internet
• C) Television
• D) Newspaper

Which of the following is an important characteristic of a good PR planner?

• A) Objectivity
• B) Education and experience
• C) All of the given
• D) Creativity

When giving interview in the studio, what speaking style a PRO should adopt?

• A) Speak slowly, confidently, in a warm attractive style
• B) Speak less with arrogance
• C) Speak with a low tone and be careful
• D) Speak loudly and with a sense of superiority

From PR point of view, crisis means danger and __________.

• A) Threats
• B) Safety
• C) Opportunity
• D) Risks

Public Relation is involved in Sponsorship:

• A) To enter a new segment of market
• B) All of the given options
• C) To improve customer relations
• D) To Increase familiarity with your name

All are factors responsible for International PR Except:

• A) Understanding differing attitudes
• B) Rapid changes in world economies require greater interchange of techniques
• C) Increase in importance of foreign trade
• D) Spreading disinformation in the world

_________ is an essential characteristic of PR and primary aspect of development.

• A) Propaganda
• B) Money
• C) Power
• D) Education

________________ refers to donating funds to an organization or event in exchange for supportive association in order to generate publicity.

• A) Advertising
• B) Sales promotion
• C) Sponsorship
• D) Publicity

Which of the Following characteristics are needed to be kept in mind for arranging exhibitions?

• A) All of the given options
• B) Visibility
• C) Personal Confrontation
• D) Attractiveness

Which among the following is NOT a market of PR?

• A) Buyer
• B) Retailer
• C) Seller
• D) All of these

When a sender distributes messages to many people simultaneously, the process is called:

• A) Mass Communication
• B) Mediated Communication
• C) Interpersonal Communication
• D) Intrapersonal Communication

In house corporate model is applicable if:

• A) The company is contracting with regional companies.
• B) The company is national or international in its scope.
• C) None of the give options
• D) The company is going in loss.

__________ is normally exchanged between a sales manager & sales staff which could even be weekly.

• A) Wall Newspaper
• B) Newsletter
• C) Magazine
• D) Sales bulletin

Which of the following is an example of indirect advertising?

• A) Wrapping paper
• B) Book jackets
• C) Greeting cards
• D) Packaging