Which of the following scientist refers materialism as the conception of history and the way society organizes itself?

• A) Claude Shannon
• B) Marshal McLuhan
• C) Theodor Levitt
• D) Karl Marx

Which of the following states that the objects are commodified by acquiring an exchange value instead of having merely an intrinsic use value?

• A) Normative theory
• B) Framing
• C) Commodification theory
• D) Agenda setting theory

Fritz Haug is a famous _____________.

• A) French Philosopher
• B) German Marxist
• C) English Poet
• D) Italian Artist

______________ use the term hegemony in a different manner by explaining the phenomenon as subtler and more pervasive.

• A) Marxists
• B) Democrats
• C) Socialists
• D) Dictators

Model of ________________ sees media subservient to other institutions, which are themselves interrelated.

• A) Free media
• B) Pluralist media
• C) Dominant media
• D) Communist media

_____________ is the domination or rule by one state or nation over another.

• A) Agenda setting
• B) Communication
• C) Feedback
• D) Hegemony

The concept of false needs is identified particularly with the work of:

• A) Gerbner
• B) Miller
• C) Marcuse
• D) Shannon

Which of the following is the process by which one owner acquires all aspects of production and distribution of a single type of media product?

• A) Rectangular integration
• B) Vertical integration
• C) Diagonal integration
• D) Horizontal integration

Which of the following states that culture industry deals with falsehoods not truths?

• A) Agenda setting
• B) Neo-marxism
• C) Marxism
• D) Frankfurt school

Which of the following is the process by which one company buys different kinds of media, concentrating ownership across different kinds of media?

• A) Diagonal integration
• B) Rectangular integration
• C) Horizontal integration
• D) Vertical integration

According to ____________, the BASE, upon which everything grows, is composed by the material production, money, objects, the relations of production and the stage of development of productive forces.

• A) Marshal McLuhan
• B) Karl Marx
• C) Theodor Adorno
• D) Shannon

In early 1970s who among the following scholars/ economists documented the concentration and consolidation of ownership in publishing, print, broadcasting, film and recording industries in UK?

• A) Merton and Miller
• B) Golding and Murdock
• C) Shannon and Weaver
• D) McLuhan and Gerbner

According to German Marxist, Fritz Haug, the power of the ______________ industry to use the appearance of products as a means of stimulating desire for them is now a worldwide phenomenon, and has intervened in the imaginations of people through their cultures.

• A) Advertising
• B) Commerce
• C) Agricultural
• D) Live stock

The term ‘mediation of social relations’ mean:

• A) The role of government agencies in a society
• B) The role of state-controlled media in a society
• C) The role of newspapers in a society
• D) The role of mass communication in a society

All of the following are the main principles of Marxist theory, EXCEPT:

• A) Ideology
• B) Mass distribution
• C) Materialism
• D) False consciousness

Which of the following term means separation and distance?

• A) Congeniality
• B) Alienation
• C) Communication
• D) Feedback

Political economy theories are inherently critical but some _______________ are not.

• A) Critical theories
• B) All of the given options
• C) Normative theories
• D) Cultural studies theories

The term _____________ serves to this long and diverse tradition which owes its origin to the work of group of post 1933 scholars from the Marxist school of Applied social research in Frankfurt.

• A) Globalization
• B) Consumerism
• C) Critical theory
• D) Development communication

________________ is/are the institutions and values of a given society.

• A) Base
• B) Communication
• C) Superstructures
• D) Pubic relations

According to_________________, rule is political and in critical times is based on coercion or force.

• A) George Gerbner
• B) Wilber Schramm
• C) Raymond Williams
• D) Marshal McLuhan