MCQ Bank
Friedrich Krotz treats mediatization as a meta-process because of:
- A) Individualization
- B) Collectivism
- C) Communism
- D) Socialism
In term of WhatsApp, IM stands for:
- A) Instant messaging
- B) Irrelevant messaging
- C) Internet messaging
- D) International messaging
All of the following are the forms of new media EXCEPT:
- A) Computer
- B) World Wide Web
- C) YouTube
- D) Hotmail
Media logic is discussed as a general framework for understanding the _______of media and information technologies for social life, as well as for investigating political communication.
- A) Nature
- B) Impact
- C) All of the given options
- D) Relevance
Which one of the following are not merely consumers of texts and becomes a producer of meanings and pleasures?
- A) People
- B) Culture
- C) Religion
- D) Media
Who is the founder and owner of the Facebook?
- A) Chris Hughes
- B) Mark Zuckerberg
- C) Dustin Moskovitz
- D) Eduardo Saverin
Horkheimer and Adorno used the term culture industry to describe a commodified and industrialized culture for the sake of:
- A) Deception
- B) Commercialization
- C) Enlightenment
- D) Profit
According to Andreas Hepp, mediatization refers to the relationship between the transformations of:
- A) Culture and society
- B) All of the given options
- C) Media and communication
- D) Quantitative and qualitative characteristics
All of the following are the features of world web 2.0 EXCEPT:
- A) Classify the information
- B) Free sorting of information
- C) Content served from the server’s file-system
- D) Permits users to retrieve information
Who argued that media pleasure was based on "false needs" created by the consumer-goods and culture industries?
- A) Max Horkheimer
- B) Herbert Marcuse
- C) Theodor Adorno
- D) Karl Marx
According to perspective of internet use, SST stands for:
- A) Social service technology
- B) School of system and technology
- C) Social shaping of technology
- D) Smart system and technology
Commercial messages in the media should have fair_____ of women and men.
- A) Portrayal
- B) Depiction
- C) All of the given options
- D) Representation
John Thompson argued that the mass media helped to transform an agrarian and feudal society, and to create modem institutions such as:
- A) State
- B) Science
- C) All of the given options
- D) Public sphere
All of the following are the major proponents of social shaping of technology EXCEPT:
- A) Robin A. Williams
- B) David Edge
- C) Raymond William
- D) Judy Wajcman
Which one of the following audiences targeted by new media?
- A) National audience
- B) Global audience
- C) Regional audience
- D) Provincial audience
Which term has been used in numerous contexts to characterize the influence that the media exert on a variety of phenomena?
- A) Media logic
- B) Media hegemony
- C) Mediatization
- D) Deep mediatization
Social media is more ______ and interactive.
- A) Inflexible
- B) Flexible
- C) Static
- D) Standing
Which one of the following sociologists focuses on symbolic power of media and communication?
- A) Nick Couldry
- B) Andreas Hepp
- C) John Fiske
- D) Raymond William
Betty Friedan is a(n) _______feminist writer and activist.
- A) American
- B) British
- C) German
- D) Indian
Which one of the following factors of adopters indicates that the extent to which the innovation provides tangible results?
- A) Compatibility
- B) Complexity
- C) Triability
- D) Observability