“The structure in which the company operates, who is responsible for what roles and accountable to whom” is called?

• A) Regulatory requirement
• B) Governance
• C) Compliance
• D) Business performance

Which of the following sector is the largest potential sector in Base of pyramid market?

• A) Health sector
• B) Food sector
• C) Services sector
• D) Education sector

Which of the following consists of explanations?

• A) Information
• B) Knowledge
• C) Understanding
• D) Wisdom

Which of the following problem doesn’t allow traditional banks to enter in consumer banking in emerging markets?

• A) Method of assessing credit
• B) Default rate
• C) None of the given options
• D) Small consumer base

Why low income consumers are generally more willing to accept an unfamiliar product?

• A) It is endorsed by a trustworthy institution
• B) It carries low price with high quality
• C) It is a well-known brand and endorsed by a trustworthy institution
• D) It carries a well-known brand

Reflective learning becomes transformative whenever assumptions or premises are found to be:

• A) Distorting
• B) Inauthentic
• C) Invalid
• D) All of the given options

Which of the following statement about the BOP (base of pyramid) is TRUE?

• A) The salient characteristic of the BOP is that they do not look for the trusted advice
• B) The salient characteristic of the BOP is that they do not face disadvantages in the market
• C) The majority of the BOP live in rural areas (40% globally)
• D) The majority of the Base of Pyramid live in rural areas (68% globally)

The market leader in the consumer finance in India in the year 2008 was __________

• A) Allied Bank
• B) HSBC
• C) ICICI
• D) standard Chartered

Which of the following approach to poverty reduction focuses on people as consumers and producers and on solutions that can make markets more efficient, competitive and inclusive?

• A) Both market based approach and traditional approach
• B) Market based approach
• C) Marked driven approach
• D) Traditional approach

“Intel Corporation partnered with the Vietnamese government to advocate its low-price Thanh Giong personal computers in rural community centers” is an example of which of the following?

• A) Create word – of – mouth advocacy
• B) Aim for trust and identity in branding
• C) Collaborate to form nontraditional partnerships
• D) Educate about product benefits

In the international market, in India, Malaysia, Thailand and Indonesia the combined net profits before tax are:

• A) $590 million
• B) $530 million
• C) $550 million
• D) $570 million

The emerging technology-driven financial service(s) may include:

• A) All of the given options
• B) Mobile commerce systems
• C) Electronic currency
• D) Bank-centric models

Which of the following approach to poverty reduction tend to address unmet needs for health care, clean water or other basic necessities by setting targets for meeting those needs through direct public investments, subsidies, or other handouts?

• A) Market based approach
• B) Both market based approach and traditional approach
• C) Marked driven approach
• D) Traditional approach

Consumers in this market are more likely to trust a friend or family member than a salesperson they don’t know, such type of networks comes under the head of:

• A) Formal communication
• B) Informal communication
• C) Indirect communication
• D) Direct communication

Which of the following approach tend to endorse the status quo and the existing risk profile?

• A) Down-top
• B) Down the line
• C) Bottom-up
• D) Top-down

Which of the following approach to poverty reduction often focus on the very poor, proceeding from the assumption that they are unable to help themselves and thus need charity or public assistance?

• A) Both market based approach and traditional approach
• B) Market based approach
• C) Marked driven approach
• D) Traditional approach

The Formulation of policies relating to Risk management only would not solve the purpose unless these are clear and communicated________.

• A) Down the line
• B) Vertically
• C) Horizontally
• D) Effectively

Asia (including the Middle East) has by far the largest BOP market: ____ billion people with income of _____ trillion.

• A) 4.96 billion ; 5.47 trillion
• B) 2.86 billion ; 3.47 trillion
• C) 9.86 billion ; 5.47 trillion
• D) 5.86 billion ; 3.47 trillion

If organizations think about “who can use the product” rather than “_____________,” they will find a much larger and potentially profitable opportunity.

• A) “Who can consume it”
• B) “Who can sell it”
• C) “Who can buy it”
• D) “Who can produce it”

The technology as a driver in the financial services market within BOP can address the following four important concerns:

• A) Convenience, accessibility, danger, and transferability
• B) Convenience, non-availability, safety, and transferability
• C) Convenience, accessibility, safety, and transferability
• D) Convenience, accessibility, marketability, and transferability