MCQ Bank
The great strength of the survey as a primary data collecting approach is its ___________
- A) Versatility
- B) Hypothesis
- C) Data
- D) Methodology
__________ allows researchers to reach a large audience, to personalize individual messages
- A) Electronic interactive media
- B) All of Above
- C) Non-Interactive Media Non- Electronic interactive media
- D) Non-Interactive Media
The reliability of a measure indicates the extent to which it is
- A) Economical, without bias, and error-free
- B) Economical and error-free
- C) Economical
- D) Error free
In ______________, one experimental group and one control group can be given the both pretest and the posttest and other two groups will be given only the posttest.
- A) Pretest and Posttest Experimental and Control Group Design
- B) One Group Pretest-posttest Design
- C) Two Groups Posttest-only Design
- D) Solomon’s Four Group Design
The use of __________ implies a statement of “greater than” or “less than” without stating how much greater or less
- A) Ordinal scales
- B) Nominal scales
- C) Interval Scale
- D) Ratio Scale
From the perspective of purpose of the study, a research can be
- A) Explanatory
- B) Exploratory
- C) Descriptive
- D) All of Them
Which one is not type of non-probability sampling?
- A) Convenience Sampling
- B) Purposive Sampling
- C) Random sampling
- D) Quota Sampling
___________ have the power of nominal and ordinal scales plus one additional strength
- A) Ordinal scales
- B) Ratio Scale
- C) Nominal scales
- D) Interval Scale
Indexes are often measured at the __________ level.
- A) None of above
- B) Interval
- C) Ratio or Interval
- D) Ratio
When it appears evident to experts that the measure provides adequate coverage of the concept, a measure has _________.
- A) Face validity
- B) Construct validity
- C) Content validity
- D) Criterion-related validity
Personal interviews conducted in shopping malls are referred to as _________________
- A) Shopping intercept interviews
- B) Mall intercept interviews
- C) Market intercept interviews
- D) Mass intercept interviews
Quantitative research produces -------------
- A) hard data
- B) soft data
- C) both types of data
- D) no type of data
When responses on two comparable sets of measures tapping the same construct are highly correlated, it is called as
- A) Parallel-form reliability
- B) Discriminant Validity
- C) Convergent Validity77
- D) Test-retest Reliability
The type of research that entails observation of events in natural settings and the direct involvement of the researcher is ……………….
- A) Survey
- B) Field research
- C) Case study
- D) Ethno-methodology
Problem with measures of test-retest reliability is that; if the time between the measures is long, there may be ______________
- A) Maturation of the subjects
- B) Uniformity in attitude and immoderation of the subjects
- C) Uniformity in attitude
- D) Immoderation of the subjects
When the elements of population are highly homogenous, samples are highly representative of the _____________
- A) Population
- B) Community
- C) Total Individuals
- D) None of above
Depending upon the type of topic, the researcher lays down the criteria for the subjects to be included in the sample, this is called ___________.
- A) Snowball Sampling
- B) Sequential Sampling
- C) Purposive Sampling
- D) Theoretical Sampling
A ________________ is a master plan specifying the methods and procedures for collecting and analyzing the data.
- A) Experimentation
- B) Research Hypothesis
- C) Research Design
- D) Research Experiment
Researchers combine parts of experiment together into a/an __________.
- A) Narrative research
- B) Experimental research
- C) Research design
- D) Experimental design
The type of sampling method that begins with one/few and spreads out on the basis of links is called …………………….
- A) Snowball sampling
- B) Sequential sampling
- C) Quota sampling
- D) Theoretical sampling