MCQ Bank
F&M Company is a manufacturer of bread. After analysis we concluded that its business has low market share and low growth. Which of the following option best reflects this condition?
- A) Star
- B) Question Mark
- C) Dogs
- D) Cash Cow
Which of the following is the reason(s) of using psychological pricing?
- A) Fractional prices shows lowest price
- B) All of the given option(s)
- C) Consumers got attracted towards such price
- D) Consumer ignore least significant digit
Which of the following is considered as dead end of distribution?
- A) Promotion
- B) Warehousing
- C) Wholesaling
- D) Retailing
One of the most important objectives of pricing is:
- A) Avoid threats
- B) Maintaining the market share
- C) Attract potential customers
- D) Risk aversion
A company manufactures bags. The company incurred costs i.e. Rs.500, 000 for rent of the factory, Rs.20000 for transportation cost, Rs. 100, 000 for electricity bill and Rs. 600, 000 for raw material consumed. The variable cost for the company is:
- A) 720000
- B) 700000
- C) 500000
- D) 600000
Which of the following consists of short-term incentives to encourage the purchase or sale of a product or service?
- A) Sales promotion
- B) Direct marketing
- C) Advertising
- D) Publicity
S&S Company is a manufacturer of milk. After analysis we concluded that this business has high market share and high growth. Which of the following option best reflects this condition?
- A) Star
- B) Dogs
- C) Question Mark
- D) Cash Cow
In which of the following situations penetration pricing is not suitable?
- A) Demand is highly price elastic
- B) Product is suitable for mass marketing
- C) When no competition is available
- D) Substantial economies of scale available
All of the following are the advantages of IMC EXCEPT:
- A) Results will be achieved easily
- B) Company will have a success factor
- C) Money will be less spent
- D) Lack of consistency in the message of company
IMC stands for what?
- A) Integrated marketing communication
- B) Integrated managing company
- C) Internal marketing communication
- D) Internal marketing community
Ali is a successful businessman. He provides after sale service to the customer. Which type of business he is running?
- A) Wholesaler business
- B) Retailer business
- C) Service business
- D) Transportation business
XYZ Company is manufacturer of socks. Company sells their socks through following order:
(Manufacturer)->(Wholesaler)->(Jobber)->(Retailer)->(Consumer)
Which of the following channel company uses?
- A) 1-level channel
- B) 2-level channel
- C) 0-level channel
- D) Multi-level channel
XYZ Company is a manufacturer of Chocolates and operates in the Pakistan market. In order to increase the awareness among public, company arranges a speech or talk or discussion section. This act got highlighted by various news papers and TV channels although XYZ had not paid anything for this act How do you perceive this act as the best match with which of the following option?
- A) Sales promotion
- B) Publicity
- C) Advertising
- D) Public relation
Western Union (Money Transfer Company) distributes money through more than 3000 outlets in Pakistan. This is an example of
- A) Selective distribution
- B) Intensive distribution
- C) Exclusive distribution
- D) None of the given
Ali is a successful businessman. He mostly operates in small villages and big cities. Which type of business he is running?
- A) Service business
- B) Transportation business
- C) Retailer business
- D) Wholesaler business
Mail Order is an example of
- A) Multi-level channel
- B) None of the given
- C) 1-level channel
- D) 0-level channel
Indian Oil Petroleum sells products through the manufacturer-owned stores and petrol pumps. This is an example of
- A) 0-level channel
- B) None of the given
- C) Multi-level channel
- D) 1-level channel
Which of the following is not a typical supply chain member?
- A) Competitor
- B) Customer
- C) Intermediary
- D) Reseller
Which of the following is NOT a function performed by a public relations department?
- A) Public affairs
- B) Lobbying
- C) Public regulations
- D) Product publicity
ICICI Bank uses the telephone to prospect for new customers or sell enhanced services to its existing customers. This is an example of
- A) 0-level channel
- B) None of the given
- C) Multi-level channel
- D) 1-level channel