Do you think, vulms.vu.edu.pk is an example of E-mail marketing?

• A) False
• B) True
• C)
• D)

Web catalogue revenue model includes ____________.

• A) C. Gifts, flowers, clothes
• B) A. Online sellers of computer
• C) B. Gifts, flowers, clothes
• D) Both A and B

Supply Chain Mangment broken down into ___________.

• A) Downstream activities
• B) Upstream activities
• C) All of Above
• D) Internal activities

Term spamming is used to refer -------------

• A) Both Bulk e-mails and Direct mailing
• B) Bulk e-mails
• C) Single e-mail
• D) Direct mailing

Let us, suppose that you have hosted your e-commerce website, Promotion messages can be sent when potential client is

• A) offline
• B) visiting head office
• C) both online and offline
• D) online

Which statement is most appropriate description of the term “Interactive-advertisement”?

• A) By involving the customer in the advertisement process itself.
• B) Putting an audio or video message on the website to attract customer.
• C) By making an advertisement message using flash animation.
• D) By avoiding customer’s involvement in the advertisement process.

In which type of approach, we further dig the data for retrieving information from data warehouse?

• A) Slice
• B) Drill down
• C) Roll up
• D) Dice

Track the customers online and do personalization is only possible through which of the following file(s) analysis.

• A) cookie
• B) log files and cookies.
• C) log files
• D) data mining

Advantages of VAN in EDI are __________.

• A) Protocol dependence.
• B) Time independence.
• C)
• D)

In which type of data mining, ID3 algorithms is used?

• A) Clustering
• B) Classification
• C) Characterization
• D) Association

Which of the following is a business promotion?

• A) None
• B) Both of these
• C) Free-Trials
• D) Free-Shipping

Mailbox:

• A) Incoming messages can be picked up.
• B) Outgoing messages can be placed.
• C)
• D)

Which of the following is an advertising payment mode?

• A) Pay-per-person
• B) Pay-per-page
• C) Pay-per-minute
• D) Pay-per-sale

A bank provides online transaction facilities, in which model it comes?

• A) Fee-for transaction revenue model
• B) Other than above
• C) Fee- for service revenue model
• D) Digital content revenue model

Customer Loyalty model is also called

• A) Customer Awareness
• B) Customer Segmentation
• C) Customer Life Cycle
• D) All

Web catalogue revenue model includes

• A) C. Journals
• B) D. Both A and B
• C) A. Online sellers of computer
• D) B. Gifts, flowers, clothes

Online banking is also known as ___________.

• A) Internet Banking
• B) Virtual Banking
• C) Cyber banking
• D) All of Above

Digital Content Revenue Model Includes

• A) Legal information services
• B) Online journals
• C) All of the given
• D) Online Libraries

SWOT used for _______________.

• A) None of Above
• B) Stretegic Planning
• C) Short Term Palnning
• D) Long Term Planning

Meta tag contains:

• A) web page key information
• B) bank information
• C) seller information
• D) User information