A company is charging different prices to the customers based on the location. It is known as:

• A) Third degree discrimination
• B) Forth degree discrimination
• C) First degree discrimination
• D) Second degree discrimination

Advertising slogans are often proved to be the most effective means of _____________ to one or more aspects of a product or products.

• A) Drawing attention
• B) Marketing communication
• C) Sales promotion
• D) Publicity

Which of the following refers to the development of consumer awareness about a specific product or brand in hope that they will buy the product or brand?

• A) Branding
• B) Advertising
• C) Mind share
• D) Publicity

The highest degree of share of mind is known as:

• A) Top of mind
• B) Mind response
• C) Mind awareness
• D) Mind share

Media for commercial advertising can include all of the following EXCEPT:

• A) Billboards
• B) Word of mouth
• C) Bus stop benches
• D) Wall paintings

Which of the following best describes the pricing strategy where initial price is set low than the eventual market price in order to increase market share?

• A) Cost plus pricing
• B) Penetration pricing
• C) Premium pricing
• D) Psychological pricing

Why should marketing managers keep the price stable in the short run even if the price can be set high due to the shortage or any other environmental conditions?

• A) To increase the sales volume
• B) To keep the long run stability
• C) None of the given options
• D) To increase the customer demand

Billboards are example of which of the following advertising media?

• A) Outdoor
• B) Newspaper
• C) Television
• D) Radio

Splash Industries deal with the blankets and comforters production. ABC Company purchases bulk of blankets on discount in June. Which kind of discount is given to ABC Company?

• A) Promotional allowance
• B) Sales discount
• C) Seasonal discount
• D) Trade discount

Which of the following is an example of agency based sales?

• A) Web selling
• B) Advertising
• C) B2 B selling
• D) Real estate

Which of the following is NOT a purpose of discounts?

• A) Move out-of-date stock
• B) Increase long term sales
• C) Increase short-term sales
• D) Reward valuable customers

XYZ Company is a manufacturer of oil. After analysis we concluded that this business has low market share and high growth. Which of the following option best reflects this condition?

• A) Dogs
• B) Question Mark
• C) Star
• D) Cash Cow

Which of the following is NOT a method of promotion?

• A) Direct mail
• B) Advertising
• C) Retailing
• D) Public relations

Which of the following is the sale of consumer products or services in a face to face manner away from a fixed retail location?

• A) Indirect selling
• B) Direct selling
• C) Industrial selling
• D) Business to business selling

Which of the following pricing theory assumes that Consumers ignore the least significant digits rather than do the proper rounding?

• A) Psychological pricing
• B) Cost-plus pricing
• C) Skimming pricing
• D) Competitive pricing

The first television commercial aired in:

• A) 1931
• B) 1921
• C) 1941
• D) 1951

A shopkeeper is offering 5% discount to senior citizens. The shopkeeper is using which of the following:

• A) Second degree discrimination
• B) First degree discrimination
• C) Forth degree discrimination
• D) Third degree discrimination

Which of the following type of price discrimination can be seen in any market where excess capacity needs to be eliminated?

• A) Forth degree discrimination
• B) Second degree discrimination
• C) First degree discrimination
• D) Third degree discrimination

Rs.10 per unit for less than 100 units and Rs.9 per unit for 100 or more units is an example of:

• A) Functional discount
• B) Cash discount
• C) Quantity discount
• D) Seasonal discount

All of the following are the forms of sales promotion EXCEPT:

• A) Business promotions
• B) Seller promotions
• C) Trade promotions
• D) Consumer promotions