MCQ Bank
Which one of the following strategic alliance explains, it is an agreement by two or more parties to form a single entity to undertake a certain project?
- A) Joint venture
- B) Product Licensing
- C) Distribution Relationships
- D) Technology Licensing
If a market’s research questions are not adequately answered by readily available data. Which of the following may be necessary for additional information?
- A) Reliability of data
- B) Secondary data
- C) Primary data
- D) Comparability of data
Which of the following is most appropriate if international sales are viewed primarily as a means of disposing of surplus production?
- A) Exporting
- B) Franchising
- C) Specialized mode
- D) Licensing
Primary data is also termed as:
- A) Ungrouped Data
- B) Grouped Data
- C) Secondary Data
- D) None of the given options
Which of the following method has the highest response rate in data collection?
- A) Online
- B) Personal
- C) Phone
- D) Postal
Which kind of behavior companies adopt with teenagers normally?
- A) Have essentially the same buying habits as they had before reaching their teen years
- B) Are not an attractive market because they do not spend much money
- C) Have no influence on the buying behavior of their parents
- D) Have become a target for many firms
When listening to music on the radio, many consumers automatically switch stations when commercials begin to run, and they search until they find another station that is playing music. This tendency is an example of:
- A) Selective exposure
- B) Selective perception
- C) Selective learning
- D) Selective retention