Which of the following is the main objective of pricing?

• A) To avoid competition
• B) Brand awareness
• C) To attract the customers
• D) Long term and short term profits

Which of the following must be considered by the marketing managers while embarking pricing objectives?

• A) Marketing and strategic objectives
• B) Product/brand objectives
• C) All of the given options
• D) Financial objectives

In BCG matrix, products with high market share and high market growth are referred to as:

• A) Dogs
• B) Cash cows
• C) Question marks
• D) Stars

What will be the average cost per unit if a firm produces 600 units at cost of Rs.120, 000?

• A) 150
• B) 50
• C) 100
• D) 200

Which of the following is considered as dead end of distribution?

• A) Promotion
• B) Warehousing
• C) Retailing
• D) Wholesaling

Identify which one of the following is a cash cow.

• A) A product with low growth and low market share
• B) A product with high growth and high market share
• C) A product with high growth and low market share
• D) A product with low growth and high market share

Which of the following includes displays, discounts, coupons, and demonstrations?

• A) Advertising
• B) Direct marketing
• C) Public relations
• D) Sales promotion

Which of the following advertising is effective in metropolitan and high-traffic areas?

• A) Television
• B) Newspaper
• C) Radio
• D) Billboards

The price reductions given for the larger purchases come under:

• A) Seasonal discounts
• B) Cash discounts
• C) Trade discounts
• D) Quantity discounts

A company is producing 1000 units at cost of Rs. 500000. Variable cost for the production of 1000 units is Rs. 350000. What will be fix cost?

• A) Rs. 150000
• B) Rs. 300000
• C) Rs. 200000
• D) Rs. 350000

The price reductions given to the customers in particular season comes under:

• A) Seasonal discounts
• B) Quantity discounts
• C) Cash discounts
• D) Trade discounts

The highest degree of share of mind is known as:

• A) Mind response
• B) Mind awareness
• C) Top of mind
• D) Mind share

Which of the following has the potential to gain market share and become a star?

• A) Dog
• B) Questions mark
• C) Cash cow
• D) Star

If it costs a firm Rs. 600 to produce 4 units and Rs. 670 to produce 5 units. Rs. 70 will be:

• A) Total cost
• B) Average cost
• C) Marginal cost
• D) Fix cost

Lipton yellow label has advertised, "get 20% extra tea for the same price". Identify the type of consumer sales promotion technique used by Lipton yellow label.

• A) Price-pack deal
• B) Loyalty rewards program
• C) Cents-off deal
• D) Price deal

S&S Company is a manufacturer of milk. After analysis we concluded that this business has high market share and high growth. Which of the following option best reflects this condition?

• A) Cash Cow
• B) Dogs
• C) Star
• D) Question Mark

Which of the following relating to price is considered as a key element in the marketing mix?

• A) The speed of an exchange
• B) The generation of total revenue
• C) The size of the sales force
• D) Quality and cost controls

Which of the following is NOT the advantage of penetration pricing technique?

• A) It can result in fast product adoption
• B) High stock turnover
• C) It establishes long term price expectations
• D) It discourages the entry of competitors

Why should marketing managers keep the price stable in the short run even if the price can be set high due to the shortage or any other environmental conditions?

• A) To increase the customer demand
• B) None of the given options
• C) To keep the long run stability
• D) To increase the sales volume

Splash Industries deal with the blankets and comforters production. ABC Company purchases bulk of blankets on discount in June. Which kind of discount is given to ABC Company?

• A) Seasonal discount
• B) Sales discount
• C) Promotional allowance
• D) Trade discount