Which of the following is a method for conducting market research?

• A) All of above
• B) Interviews
• C) Phone
• D) Questionnaires

VAN can _____.

• A) Reduce network traffic
• B) Provide protocol compatibility between the sender and the recipient, wherever that is missing.
• C)
• D)

Internal activities of the Supply Chain Managment relate to __________________.

• A) packaging of goods
• B) NONE of Above
• C) manufacturing
• D) Both

Summary or abstract about a web page is stored in ---------------

• A) body
• B) Content
• C) Status table
• D) Mata information

Which of these can be used for advertisement purpose?

• A) Magazines
• B) Telephone
• C) Newspapers
• D) All of above

Choose variable which is often used in geographical segmentation

• A) Climate
• B) Population density
• C) None of the given
• D) Both Climate and Population density

Dividing potential customers on the basis of variables such as social class, personality, or lifestyle is called____________.

• A) Psychographic segmentation
• B) Demographic Segmentation
• C) Behavioral segmentation
• D) Geographic Segmentation

Which one is not an example of search engine?

• A) Gawab
• B) Google
• C) Yahoo
• D) Alta vista

Urban and rural customers can be the two segments is an example of ___________.

• A) Geographic segmentation
• B) Demographic segmentation
• C) Psychographic segmentation
• D) Market segmentation

There are computer companies on-line that allow their customers to choose component of a computer for their own configuration is called ___________.

• A) One-to-One Marketing
• B) One-to-Many Marketing
• C) Many-to-One Marketing
• D) Many-to-Many Marketing

Poter Market and sell activities relates to _____________.

• A) managing salespersons
• B) All of Above
• C) advertising, promotions
• D) monitoring distribution channel

In Frequent-flyer miles;

• A) The online business has a contract with an airline for free.
• B) Online coupons are placed on certain popular sites to attract customers for online shopping.
• C) Customers can be allowed to download software free of cost for certain days on trial basis.
• D) Shipping cost may not be charged on the delivery of certain items.

A group of data objects that are similar to another within the same cluster and are dissimilar to the objects in other clusters is called

• A) Data mining
• B) Clustering
• C) Spooffing
• D) Security

The mode used by organizations for transactions that occur on a regular basis according to a pre-determined format is termed as

• A) EDI
• B) ISO
• C) OSI
• D) KPI

Let us, suppose that you have hosted early your e-commerce website to sell sweets online:

Your customers are acquaint with the name of your company and “DesiGhee Burfi ”. They have never interacted with your company.

Which of following loyalty stages they are?

• A) Commitment
• B) Awareness
• C) Familiarity
• D) Exploration

Activities associated with the flow and transformation of goods from the raw
materials stage all the way to the end user ___________.

• A) Marketing
• B) Suply Chain Managment
• C) ERP
• D) Online Chain Control

The segmentation done on the basis of variables such as age, gender etc is

• A) Demographic segmentation
• B) Market Segmentation
• C) Psychographic segmentation
• D) Geographic segmentation

Television, radio and print media are in a (n) ……………………. Mode.

• A) Active
• B) Static
• C) Passive
• D) Dynamic

Web is a(n)…………….. Medium to disseminate information.

• A) All of these
• B) Passive
• C) Active
• D) Static

Characterization and Clustering belong to which of the following types of Data Mining?

• A) Selective
• B) Additive
• C) Predictive
• D) Descriptive