MCQ Bank
AIDS and tobacco control coalitions and groups in the ________________ have been successful in their use of the mass media that has resulted in support, funding and the implementation of public policies.
- A) United States
- B) Canada
- C) New York
- D) California
Mobilization starts with problem assessment and analysis at which of the following level in order to initiate an action on chosen courses?
- A) National level
- B) Global level
- C) Community level
- D) International level
Which of the following can influence media coverage?
- A) Social marketing
- B) Participatory approach
- C) Social advocacy
- D) Media approach
Who defined media advocacy as the strategic use of mass media to advance social or public policy initiatives?
- A) Brawley and Martinez-Brawley
- B) Wallack
- C) Holder and Treno
- D) Glanz and Rimer
Which of the following assigns the media a pivotal role in raising issues that need to be discussed and putting pressure on decision-makers?
- A) Media advocacy
- B) Social marketing
- C) Social advocacy
- D) Social mobilization
The NWICO was the information counterpart of the arguments put forth by Third World nations in which of the following?
- A) 1960s
- B) 1970s
- C) 1980s
- D) 1990s
Which of the following is the strategic use of mass media to advance social or public policy initiatives?
- A) Social life
- B) Social marketing
- C) Media advocacy
- D) Social mobilization
Development originally meant the process by which third world societies could become more like western developed societies as measured in terms of:
- A) Regional growth
- B) Globalization
- C) Mental level
- D) Economic growth
According to Everett M Rogers which of the following is an engine of change from the ‘traditional’ to the ‘modern’ society?
- A) Development Journalism
- B) Public service broadcasting
- C) Development Communication
- D) Development Support Communication
Social advocacy approaches take health as a matter of:
- A) Personal issue
- B) Low priority
- C) Social justice
- D) International importance
According to Lazarsfeld and Katz’s opinion leader theory, which of the following were crucial in channeling and shaping opinion?
- A) International Relations
- B) All of the given options
- C) Media- Govt Relations
- D) Interpersonal relations
The _____________ might be willing to feature public service announcements for a variety of reasons to further its own goals.
- A) Community
- B) Print media
- C) Nation
- D) Media
The view of change originated in __________ communication models.
- A) Four
- B) Two
- C) Five
- D) Three
The concept of development journalism in __________ is caught up in the historical evolution of the theory of development communication.
- A) Albania
- B) Afghanistan
- C) America
- D) Africa
Access to unhealthy products by involving communities in implementing policy changes , in this sentence the contrast with behavior-centered health approaches is clear as _______________.
- A) Community empowerment
- B) Social mobilization
- C) Media advocacy
- D) Public opinion
__________________have shown limited success in stimulating change and fail to address the social and economic environment that ultimately determines health risk factors?
- A) Public service announcements
- B) Development communication
- C) Public service broadcasting
- D) Development support communication
Media advocacy criticizes ______________ for having an individualistic, behaviorist approach to health and social problems that narrows interventions to public information campaigns.
- A) Development Communication
- B) Social Marketing
- C) Community Empowerment
- D) Social Mobilization
At the heart of industrialization were technology and capital, which substituted for labor.
- A) Technology
- B) Material
- C) Both technology and capital
- D) Capital