Which one of the following option of an ad means how many times you should expose your target customers to your message?

• A) Frequency
• B) Media
• C) Copy strategy
• D) Copy

Which one of the following is NOT the part of direct channels?

• A) Telemarketing
• B) E-marketing
• C) Direct sales
• D) Distributor

If a company's customers are concentrated in a small geographic area and the company sells technical products, which promotion method will it most likely use?

• A) Publicity
• B) Personal selling
• C) Advertising
• D) Sales promotion

Which one of the following is NOT deal with executing advertising?

• A) Media coverage
• B) Media selection
• C) Copy strategy
• D) Target market reach

Because of a limit on demand for any brand, the primary way a marketer can increase sales beyond a certain point is to:

• A) Promote more ways in which consumers can use the product
• B) Use reminder and reinforcement advertising
• C) Use pioneer promotion
• D) Show consumers how the brand is better than other brands

At the stage of awareness of communication process, the customer’s response reaches at what percentage?

• A) 75%
• B) 70%
• C) 90%
• D) 80%

Which of the following term is inclined by the overall brand management and brand positioning strategy of the organization?

• A) Line extension
• B) Brand architecture
• C) Brand portfolio
• D) Brand extension

In establishing sales promotion objectives, a marketer should always:

• A) Be defensive in the methods used
• B) Concentrate on activities that will increase consumer demand
• C) Align objectives with the organization's overall objectives
• D) Focus on consumers

Which one of the following strategy is the least expensive ways of giving essence to a company name as a brand name?

• A) Source brand strategy
• B) Endorsing brand strategy
• C) Line brand strategy
• D) Umbrella brand strategy

Which one of the following is a long term document which states the net impression that we want consumers to have of the brand?

• A) Image
• B) Advertising campaign
• C) Copy strategy
• D) Layout

A sharing of meaning defines which one of the following?

• A) Interference
• B) Promotion
• C) Information
• D) Communication

Which one of the following is communication in news story form about an organization, its products, or both, that is transmitted through a mass medium at no charge?

• A) Public relations
• B) Advertising
• C) Sales promotion
• D) Publicity

Those factors that determine the size and means of payment exchanged for goods and services are part of which one of the following mix?

• A) Basic price mix
• B) Production price mix
• C) Price promotion mix
• D) Price factor mix

The economic sacrifice made by a buyer to a seller for products or services refers to which one of the following price?

• A) Objective price
• B) Barter price
• C) Transaction price
• D) Target price

Sales promotion is best defined as:

• A) Advertising and publicity campaign
• B) Activity and/or material used as a direct inducement to resellers, salespersons, or consumers
• C) Cyclical activity aimed at producing short-run effects on sales
• D) Activity and/or material used in personal selling

The effectiveness of the copy is the responsibility of which one of the following?

• A) Advertising agency
• B) Potential customer
• C) CEO of organization
• D) Brand manager

What is another name for Distributors?

• A) Brokers
• B) Agents
• C) Merchant wholesalers
• D) Vendors

The distribution channel’s performance depends on all of the following EXCEPT:

• A) Customer reach
• B) Operating efficiency
• C) Place of distribution
• D) Service quality

One member of an organization has the ability to control resources and change behavior of the other. It is an exercise of which one of the following?

• A) Expert power
• B) Reward power
• C) Legitimate power
• D) Coercive power

“A FMCG company influence retailers to acquire the most prime space for its products into the market” is an example of which one of the following?

• A) Interdependency
• B) Power
• C) Value
• D) Reward