You want to use external micro-environment sources for new product ideas. Following are the common sources EXCEPT

• A) Government agencies
• B) Customers
• C) Competitors
• D) Suppliers

Following are the potential demerits of product mix for a company EXCEPT:

• A) Increased investment requirement for production and inventory
• B) Create a pressure to maintain optimal firm’s resources
• C) Gives steady sales and profits to the firm
• D) Difficult to manage the marketing activities

During which of the following stages of product development process, company can expect to earn profit?

• A) Preparing market feasibility
• B) Commercial sales
• C) Prototype development
• D) Test Marketing

Quality of materials, form, appearance, functions of a product is related with which of the following?

• A) Design Quality
• B) Productive Quality
• C) All types of qualities
• D) Manufacturing Quality

Which of the following is correct about design quality?

• A) It is change-specific.
• B) All of the given options
• C) It is unpredictable.
• D) It is people-sensitive.

Which of the following is NOT included in fundamental four 'Ps' of marketing?

• A) Public
• B) Product
• C) Price
• D) Place

Which of the following is NOT a prime outcome of a training program in an organization?

• A) Personal growth
• B) Increase in proficiency
• C) Organizational growth
• D) Increase number of workplace accidents

Which of the following is an appropriate standard for organizations that do not design and develop products?

• A) ISO 9001
• B) ISO 9004
• C) ISO 9003
• D) ISO 9002

Which of the following is defined as “the process of creating and delivering desired goods and services to customers, and involves all of the activities associated with winning and retaining loyal customers”?

• A) Personal selling
• B) Advertising
• C) Public relations
• D) Marketing

Life cycle assessment which evaluates the lifetime environmental impact from the manufacturing, usage, and disposal of a product, comes under which of the following standards?

• A) ISO 9003
• B) ISO 14000
• C) ISO 17025
• D) ISO 9002

Generally in what terms performance of an employee is evaluated?

• A) Quantity
• B) All of the given options
• C) Time
• D) Quality

Which of following is defined as “a set of buyers sharing common needs or characteristics that a company decides to serve”?

• A) Strategic Business Unit
• B) Market Strategy
• C) Target Market
• D) Strategic Market

Which of the following is defined as “an act of obtaining a desired object from someone by offering something in return”?

• A) Donating
• B) Exchanging
• C) Marketing
• D) Valuing

Which ISO standards anticipate that participating companies keep track of raw material use and their generation, treatment and disposal of hazardous wastes?

• A) ISO 20000
• B) ISO 18000
• C) ISO 9000
• D) ISO 14000

Which of the following requires participating companies to keep track of their raw material use and their generation, treatment and disposal of hazardous wastes?

• A) ISO 9001
• B) ISO 9000
• C) ISO 14000
• D) ISO 8004

The range of the products offered by a business is called _______________.

• A) Product Mix
• B) Product Plan
• C) Product Group
• D) Product Grid

Which of the following is related with the proficiency in performance of a given task?

• A) Knowledge
• B) Ability
• C) Attitude
• D) Emotions

Which of the following event can raise the need of training in organization?

• A) Rapid change of organizational structure
• B) Low productivity of employee
• C) Increased number of workplace accidents
• D) All of the given options

Which of the following is the first stage in new product development?

• A) Concept testing
• B) Concept development
• C) Idea generation
• D) Idea screening

Which of the following term is defined as “The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors”?

• A) Positioning
• B) Market extension
• C) Market segmentation
• D) Target marketing