Pretesting that occurs in the creative process is called _____________.

• A) Content testing
• B) Layout testing
• C) Copy testing
• D) Concept testing

Which of the following involves presenting a group of people in a pattern or manner that lacks individuality?

• A) Labeling
• B) Tagging
• C) Name calling
• D) Stereotyping

The Starch test is applicable only to ____________.

• A) Print Ads
• B) Radio Ads
• C) Online Ads
• D) TV Ads

CPP stands for:

• A) Cost per percent
• B) All of the given options
• C) Cost per rating point
• D) Cost per point

Which of the following type is a strategy where you tailor your ad messages to each country?

• A) Regional advertising
• B) International advertising
• C) Global advertising
• D) Online advertising

All of these are the advantages of global advertising, except:

• A) Uniqueness
• B) Lower Cost
• C) Synergy
• D) Consistency

All of these are the functions of Brand for customers, except:

• A) Practicality
• B) To be clearly seen, to make sense of the offer to quickly identify the sought-after products
• C) Be mutual with the other competitive brands of the same products
• D) Identification

The main function of Brand is to:

• A) Resemblances the products from those of others
• B) Identify the source of goods or services
• C) Be mutual with other competing brands
• D) Suggest the product’s characteristics

These are the additional measures of the target audience, except:

• A) Comprehension
• B) Cost per point
• C) Brand awareness
• D) Conviction

Marketers often develop a promotional strategy to:

• A) Increase the Demand
• B) Keep the product safe
• C) Differentiate their goods or services from the competitors.
• D) Facilitates distribution

Starch test and the Bruzzone test are the variants of:

• A) Recognition Test
• B) Persuasion Test
• C) Theater test
• D) Direct Response Test

Who among the following select media vehicles to implement established media strategies?

• A) Media directors
• B) Media planners
• C) Media buyers
• D) Media managers

Which of the following techniques examine the effectiveness of ad exposure on changes in attitude and behavioral intentions?

• A) Persuasion Test
• B) Recognition Test
• C) Theater test
• D) Direct Response Test

All of these are the functions of Packaging, except:

• A) Helps in the procurement assessment process
• B) It promotes the product at the point of purchase
• C) Purchase and Marketing
• D) It repeats the selling massage

Pretesting done in the Pre-production stage is:

• A) Copy testing
• B) Concept testing
• C) Layout testing
• D) Content testing

Which type of test involves large groups of respondents being exposed to ads in a controlled setting?

• A) Persuasion Test
• B) Theater test
• C) Recognition Test
• D) Direct Response Test

Which of the following is the most common objective of a promotional strategy?

• A) Personal sales
• B) Promotional mix
• C) Stabilizing sales
• D) Increasing sales volume

The most popular method of measuring the effectiveness of an advertising commercial is:

• A) Recognition tests
• B) Inquiry tests
• C) Tracking studies
• D) Recall tests

Who depends on the opinions of others for the selection of desire brand?

• A) Achievers
• B) Strivers
• C) Experiencers
• D) Makers

Advertising is often criticized of creating & perpetuating stereotypes through:

• A) Portrayal of women
• B) Portrayal of men
• C) Portrayal of children
• D) Portrayal of old citizens