Which of the following is considered a good medium for manufacturer or dealer advertisements?

• A) Radio
• B) Newspaper
• C) Pamphlets
• D) Television

PVI is a comprehensible method of identifying priority public. What does PVI stands for?

• A) Public’s verdict information
• B) Priority vulnerability importance
• C) Potential viewers’ importance
• D) Public vulnerability importance

Which of the following in a campaign model represent ‘understood values’?

• A) Corporate culture
• B) Mission statement
• C) Positive public relationship
• D) Reputation

There are six phases of Public Response to Persuasive Information. Which of the following is the last phase?

• A) Evaluation
• B) Awareness
• C) Information
• D) Reinforcement

Pubic Relations ethics are based on the famous saying, “___________ is the best policy.”

• A) Piety
• B) Selfishness
• C) Honesty
• D) Credibility

Trail is one of the six phases of Public Response to Persuasive Information. It is also called:

• A) Yielding
• B) Retaining
• C) Attending
• D) Comprehending

________ is an exercise in coercion, forcing someone to act differently from the way he or she would have behaved if given the truth.

• A) Adultery
• B) Flattery
• C) Lying
• D) Corruption

It is said that Public perception is determined 90% by ________ & 10 % by talking.

• A) Press releases
• B) Doing
• C) Writing
• D) Appearance

Who among the following establishes smooth relationships between institutions & society?

• A) Public relations
• B) All of the given options
• C) Publicity
• D) Advertising

The ways to get people to do what they want include:

• A) All of the given options
• B) Persuasion
• C) Patronage
• D) Power

Lee Jaffe,1st female PR Gold Anvil winner said “_______ , do anything or say anything that you are unwilling to see in print.”

• A) Always
• B) None of the given options
• C) Never
• D) Sometimes

A famous person (athlete/celebrity) endorses a new product. It is an example of:

• A) Testimonial
• B) Transfer technique
• C) Glittering generalities
• D) Card stacking

All of the following are important points to consider while handling any problem EXCEPT:

• A) To win the trust of public
• B) To tell the public half truth
• C) To provide the public with timely information
• D) To keep the public informed

The speaker in a TV commercial criticizes another person or product with little reason or evidence is an example of:

• A) Testimonial
• B) Card stacking
• C) Name calling
• D) Glittering generalities

Which of the following formula about problem solving strategies was given by Jerry Hendrix?

• A) ROAD
• B) ROLE
• C) ROPE
• D) RACE

Which form of communication is most effective in forming or changing predispositions towards an issue?

• A) Public communication
• B) Group communication
• C) Non verbal communication
• D) Interpersonal communication

Who among the following replaced the word mutual understanding with persuasion in the basic definition of Public Relations?

• A) Edward Bernays
• B) Robert Cialdini
• C) Earl Newman
• D) Quentin Bell

According to principles of consumer behavior, unique messages are:

• A) Less remembered
• B) Always rejected
• C) Never remembered
• D) Better remembered

Jerry Hendrix proposed ‘ROPE’ formula as a Problem solving strategy, in which ‘P’ stands for:

• A) Positive
• B) Public
• C) Programming
• D) Prospects

How are PR practitioners hampered in their efforts to influence management?

• A) Restraints on information collection.
• B) Lack of access to management.
• C) Roadblocks to dissemination of timely accurate information.
• D) All of the given options