ABC in news writing stands for:

• A) Accuracy, brevity and consideration
• B) Accuracy, brevity and clarity
• C) Actuality, brevity and critical
• D) Accuracy, boldness and compactness

"I want stories to startle and engage me within the first few sentences, and in their middle to widen or deepen or sharpen my knowledge of human activity, and to end by giving me a sensation of completed statement." This quote belongs to _____________.

• A) John Updike
• B) Bill Gates
• C) Marshal McLuhan
• D) William Shakespeare

The first broadsheet newspaper was the Dutch Courante uyt Italien, Duytslandt, &c. published in ______________.

• A) 1618
• B) 1617
• C) 1616
• D) 1619

A small part of the page shaded in a different color is called as:

• A) Box out
• B) Credit
• C) By Line
• D) Caption

In which of the following country the Tabloid newspapers are popular?

• A) France
• B) Pakistan
• C) India
• D) United Kingdom

“Precise conveyance of ideas” indicates which of the following quality of good editorial?

• A) Variety
• B) Tempo
• C) Colors
• D) Clarity

Which of the following is known as the ‘ears’ of page?

• A) Date line
• B) Pugs
• C) Lure
• D) Masthead

A _______________ spans the full width of the page.

• A) Crosshead
• B) Banner headline
• C) By line
• D) Feature

Newspaper writing is not ____________writing.

• A) Journalistic
• B) Investigative
• C) Academic
• D) A & B both

Which of the following is the largest of the various newspaper formats and is characterized by long vertical pages (typically 22 inches or more)?

• A) Broadsheet
• B) Tabloid
• C) Tabloid and broadsheet
• D) Magazine

Personal experience narratives are type of:

• A) Column
• B) Feature
• C) Press Release
• D) Report

Which of the following statements clearly defines the term Feature?

• A) It is an advanced form of an editorial.
• B) It helps to express the opinion of a writer on a specific issue.
• C) A news feature goes way deeper than the headlines.
• D) It is basically a commentary.

_______________ are the crown jewel of news stories, where you can use colorful language and have some freedom to express yourself.

• A) Report
• B) Column
• C) Press Release
• D) Feature

The use of SVO<24 in journalistic writing is also termed as ___________.

• A) Right-breeding sentence
• B) Relay-between sentence
• C) Right-browsing source
• D) Right-branching sentence

An average editorial is:

• A) 100 words or less
• B) 450 words or less
• C) 750 words or less
• D) 1050 words or less

Detailed Reading means:

• A) Focusing specifically
• B) Getting the gist of something
• C) None of the given options
• D) Extracting information accurately

Which of the following feature tends to be from 1000-1500 words in length?

• A) YPR
• B) YRP
• C) YPS
• D) YPP

Skimming refers to:

• A) None of the given options
• B) Extracting information accurately
• C) Getting the gist of something
• D) A specific focus

A reader uses _____________ technique when he is trying to decide if a book in a library or bookshop is right for him.

• A) Scanning
• B) Memorizing
• C) Skimming
• D) Detailed Reading

Which one of the following is a characteristic of a good journalist?

• A) Inactive
• B) Planner
• C) Partial
• D) Slower