You wish to make a precise estimate about the characteristics of a population of individuals. You should use:

• A) Probability sampling
• B) Snowball sampling
• C) Accidental sampling
• D) Quota sampling

An advantage of computer-assisted telephone interviewing is:

• A) Data quality is enhanced
• B) There is little opportunity for interviewer bias
• C) Interviewing time is reduced
• D) Questionnaires do not have to be coded

Coding categories should be:

• A) Mutually exclusive and dependent
• B) Mutually exclusive and independent
• C) Mutually inclusive and dependent
• D) Mutually inclusive and independent

Which of the following is an advantage of attaching a cover letter with a questionnaire?

• A) It motivates the respondents to respond
• B) It helps researcher to do study easily
• C) It makes easier to locate respondents
• D) It makes the research findings authentic

Which of the following can not be done through pilot testing?

• A) Measuring the reliability of questions
• B) Determining population
• C) Structuring open ended questions
• D) Determining the acceptability of questions

Which of the following is an example of a Likert scale?

• A) Agree/disagree
• B) Male/female
• C) 0 to 100
• D) Strongly agree/agree/neutral/disagree/strongly disagree

Self-administered questionnaires in hard form are a part of __________.

• A) Electronic interactive media
• B) Non interactive media
• C) Human interactive media
• D) All of the given options

_____________ determine the unit of analysis.

• A) Research questions
• B) Individuals
• C) Population
• D) Organizations

“Is the logistical support adequate?” is a part of __________ aspect which needs to be evaluated during pilot testing

• A) Sampling procedure can be checked
• B) Discovering errors in the instrument
• C) Reactions of Respondents
• D) Staffing and activities of research team can be checked

A telephone company is interested in obtaining customers' reactions to a new service package. Which of the following primary research methods would be the most effective in reaching this audience to obtain their feedback?

• A) Telephonic interviews
• B) A postal mail survey
• C) Focus group discussion
• D) An Internet survey

______ is not an example of a non-probability sampling technique

• A) Quota
• B) Convenience
• C) Cluster
• D) Purposive

Assigning numbers or other symbols to the responses, to group them into limited number of categories is called ________________.

• A) Coding
• B) Data
• C) Information
• D) Editing

A researcher has divided population in three geographical areas and has taken random sample from the population divided on the basis of level of education, age and salary package by making groups of persons having particular characteristics in those specified areas. Which of the following sampling technique he is using?

• A) Stratified random sampling
• B) Systematic sampling
• C) Simple random sample
• D) Cluster sampling

People who are volunteer, available are used in the sampling method called ______.

• A) Cluster sampling
• B) Simple random sampling
• C) Systematic sampling
• D) Convenience sampling

Which of the following is one of the components of research design?

• A) Time dimension
• B) Bibliography
• C) Title
• D) References

Item non-response can be best described as:

• A) Asking personal question from the respondent
• B) Irrelevant question asked in a questionnaire
• C) Interviewer’s bias
• D) Respondent’s failure to answer a question

What is the main purpose of pilot testing?

• A) To identify respondent
• B) To identify potential problems
• C) To accumulate responses
• D) To evaluate the research

A sample can be defined as:

• A) The subject on which the measurement is being taken
• B) Some selected elements from a population through which we can draw conclusions about all population
• C) The total collection of elements about which we wish to make some inferences
• D) The count of all elements in a population

The summary description of a given variable in a population is called as:

• A) Statistic
• B) Parameter
• C) Observation unit
• D) Sampling unit

Asking neutral questions is a part of:

• A) Recording the responses
• B) Probing tactics
• C) Verbal communication
• D) In house training