MCQ Bank
As per your knowledge; which of the following styles is useful to maximize the impact of advertising?
- A) Sequel
- B) Music
- C) Visual devices
- D) All of the given options
Which of the following audiences are more motivated and keep looking for information for making purchase related decisions regarding a specific brand?
- A) Low involved
- B) Medium involved
- C) Average involved
- D) Highly involved
Which one of the following is a disadvantage of using advertising specialties?
- A) Highly visible items, turning customers as walking advertisements
- B) High quality specialties can cost a lot
- C) Vast variety & customized options available
- D) Customers consider these as gifts rather than advertising
Which one of the following is NOT the characteristic of a good client?
- A) Select right agency in the first place
- B) Do not compete with agency in the creative area
- C) Set high standards
- D) Waste time on problem babies
Which of the following mediums conveys specific and detailed information such as price, percentage discounts, & product features to its target market?
- A) Newspaper
- B) Billboard
- C) Television
- D) Radio
Which one of the following is NOT a type of point of purchase (POP) material?
- A) Shelf talkers
- B) Countertops
- C) Table tents
- D) Painted bulletins
Which one of the following is a disadvantage of using point of purchase (POP) material in retail or service businesses?
- A) It conveys positioning
- B) Used for introducing new product
- C) Easily diluted by so many displays
- D) Used for sales promotion
Newspaper (as an advertising medium) is used by those advertisers who:
- A) Want to influence medium market
- B) Want to influence small market
- C) Want to influence small and medium market
- D) Want to influence broad market
"Ads can appear any where in the paper except classified section” refers to which one of the following types of newspaper ads?
- A) Classified line
- B) Display ads
- C) Display classified
- D) Free standing insert
Which one of the following comes under the “brand focused” measure of advertising effectiveness?
- A) Message takeout
- B) Ad liking
- C) Correct branding
- D) Purchasing behavior
In which of the following mediums potential market is highly targeted and/or scattered over a wide geographical area?
- A) Television
- B) Newspaper
- C) Magazine
- D) Radio
If we talk about advertising through Magazine then it may have which of the following types of audience?
- A) Business Audience
- B) Consumer Audience
- C) All of the given options
- D) Farm Audience
Which one of the following can be an example of direct marketing?
- A) Yellow pages
- B) Transit
- C) Banner
- D) Email
In online advertising, an ad that appears in a window on your screen while waiting for web page to load is called:
- A) Interstitial
- B) Banner
- C) Button ad
- D) Ad Views