Which of the following is NOT a media of advertising?

• A) Direct selling
• B) Television
• C) Radio
• D) Newspaper

Which of the following is also called as prestige price?

• A) Penetration price
• B) Skimming price
• C) Premium price
• D) Psychological price

Which of the following pricing strategies is used for Luxury goods?

• A) Penetration pricing
• B) Competitive pricing
• C) Premium pricing
• D) Skimming pricing

Cash cows are SBU's that typically generate:

• A) A lot of competition
• B) Problems for product managers
• C) Large awareness levels but few sales
• D) Large amounts of cash

Which pricing strategy involves a company fixing a low price that high-cost competitors cannot match?

• A) Psychological
• B) Penetration
• C) Skimming
• D) Cost-orientated

Which of the following is NOT an advantage of penetration pricing?

• A) It creates valuable word of mouth
• B) It creates goodwill
• C) It encourages the entry of competitors
• D) It creates high stock turnover

When product demand is high and product is suitable for mass market, which of the following pricing technique will be most appropriate?

• A) Cost plus pricing
• B) Premium pricing
• C) Psychological pricing
• D) Penetration pricing

Which of the following is NOT an example of variable cost?

• A) Power
• B) Transport
• C) Rent of factory
• D) Raw material

Which of the following is an example of agency based sales?

• A) B2 B selling
• B) Web selling
• C) Real estate
• D) Advertising

All of the following are the advantages of IMC EXCEPT:

• A) Money will be less spent
• B) Lack of consistency in the message of company
• C) Results will be achieved easily
• D) Company will have a success factor

IMC stands for what?

• A) Integrated managing company
• B) Integrated marketing communication
• C) Internal marketing community
• D) Internal marketing communication

Which of the following best describes the product/item that is sold below cost in an effort to stimulate other profitable sales?

• A) Losing product
• B) Loss leader
• C) Market leader
• D) Loss brand

Which of the following technique used in portfolio management

• A) Contribution Margin Analysis
• B) All of the given
• C) B.C.G. Boston Consulting Group-ANALYSIS
• D) GE General Electric. Multi Factorol Analysis

Which of the following will be the main loser(s) at the end of price war?

• A) Industry
• B) Small/marginal firms
• C) Dominant firms
• D) Consumers

Which of the following is used to segment and analyze consumer’s buying behavior?

• A) Integrated marketing communication
• B) Marketing communication
• C) Customer database
• D) Promotional mix

F&M Company is a manufacturer of bread. After analysis we concluded that its business has low market share and low growth. Which of the following option best reflects this condition?

• A) Dogs
• B) Cash Cow
• C) Question Mark
• D) Star

Which of the following method is mostly used in the retailing?

• A) Self-service
• B) Courier service
• C) Counter-service
• D) Online shops

Which of the following is NOT the pricing objective(s) of the brand?

• A) Increase market share
• B) Maximize long run profit
• C) Increase sales
• D) Increase price

Which of the following can be used by the companies for early payment?

• A) Seasonal discount
• B) Functional discount
• C) Quantity discount
• D) Cash discount

XYZ Company is a manufacturer of t-shirts. After analysis we concluded that this business has high market share and high growth. Which of the following option best reflects this condition?

• A) Question Mark
• B) Star
• C) Cash Cow
• D) Dogs