The feeling of social group membership is referred as ______

• A) Social class
• B) Class Consciousness
• C) Social reputation
• D) Social affiliation

Maslow's hierarchy of needs has ______________ levels.

• A) Five
• B) Three
• C) Four
• D) Six

The ____________ acts essentially as the individual's conscience.

• A) Ego
• B) Id
• C) Self ego
• D) Super ego

All of the following are examples of Maslow's social needs EXCEPT ____________.

• A) Affection
• B) Belonging
• C) Self-actualization
• D) Acceptance

Which index may better reflect the complexity of social class?

• A) Single Variable Indexes
• B) Composite Variable Indexes
• C) The price value of residence
• D) Quality of Neighborhood

"Materialism" refers to __________________.

• A) Characteristics of individual possessions
• B) Characteristics of belongings
• C) The importance people attach to their spiritual life
• D) The importance people attach to worldly possessions

Ahsan spends 2000 per month on tution for chemistry at a local academy, simply because he wants to strech his intellectual accomplishments. Which need from Maslow's hierarchy is Ahsan fulfilling through this behavior?

• A) Ego needs
• B) Safety
• C) Physiological
• D) Social

The driving force within a person that drives that person to take action is called:

• A) Motivation
• B) Primary need
• C) Secondary need
• D) Generic need

While a marketing orientation focuses on the needs of the ________, a production orientation focuses on the needs of the _________.

• A) Seller; seller
• B) Seller; buyer
• C) Buyer; seller
• D) Buyer; buyer

A person who because of his/her occupation, special training, or experience is in a unique position to help the prospective consumer evaluate the product or service that the advertisement promotes.

• A) The Common Man Appeal
• B) Trade or Spokes Character Appeal
• C) Expert Appeal
• D) Executive-Employee Spokesperson

Which of the following does not have a buying role in the context of family decision making?

• A) Decider who makes any of the decisions or sub-decisions that determine the precise nature of the purchase
• B) Reference group member who influences what is bought by the family
• C) Influencer who consciously or unconsciously affects the purchase in some way
• D) Purchaser who actually carries out the final purchase

According to Alan Hirsch study on “What flavor is your personality” , popcorns are related to which of the following characteristics?

• A) Lively, easily bored with same old routine, flirtatious, intuitive, may over commit to projects
• B) Takes charge, pitches in often, modest, self conscious, but not a show off
• C) Perfectionist, high expectations, punctual, conservative, responsible
• D) Rational, logical, contemplative, shy, prefers time alone

The lowest (base) level need exhibited on Maslow's hierarchy is:

• A) Physiological
• B) Psychological
• C) Esteem
• D) Self-actualization

All of the following are examples of Maslow's physiological needs EXCEPT _____________.

• A) Esteem
• B) Shelter
• C) Air
• D) Clothing

The _____________is entirely oriented toward immediate gratification.

• A) Ego
• B) Super ego
• C) Id
• D) Self ego

Which of the following refers to the processes that lead people to behave as they do?

• A) Learning
• B) Motivation
• C) Needs
• D) Goals

Which of the following is most likely to be determined by a consumer's culture?

• A) Goals
• B) Motivations
• C) Values
• D) Needs

Which of these traits has/have relevance to consumer behaviour?

• A) Innovativeness
• B) Need for recognition
• C) Self-consciousness
• D) All of the given options

Tiger Woods has a five year contract with Buick, estimated at $ 30 Million. This is an example of:

• A) Expert Appeal
• B) Common Man Appeal
• C) Executive and Employee Appeal
• D) Celebrity Appeal

___________ consists of the individuals who work together as a part of team and thus have sustained opportunity to influence each other’s consumption related actions and attitudes.

• A) Informal Workgroups
• B) Family Group
• C) Virtual Group
• D) Formal Workgroups