Which one of the following is NOT the part of indirect channels?

• A) Retailers
• B) Wholesalers
• C) Telemarketing
• D) Distributors

Delivery services offered by restaurants and other food chains in our market on phone calls are examples of:

• A) Publicity
• B) Sales promotion
• C) Direct marketing
• D) Personal selling

All of the following are the basic purposes of communicating the brand positioning EXCEPT:

• A) Maintain awareness
• B) Consumers’ actions
• C) To create awareness
• D) To increase sales

CRE stands for what?

• A) Customer response effect
• B) Customer responsibility effect
• C) Customer resource effect
• D) Customer relationship effect

Marketing managers at General Motors are determining what proportion of the budget would be spent on magazine, television, and radio advertisements based on the cost and effectiveness of each. The schedule created by the marketers at GM is called:

• A) An advertising-allocation plan
• B) A media plan
• C) An objective-task plan
• D) An arbitrary allocation pla

A "chain of supply" is the same thing as a:

• A) Supply chain management
• B) Channel of marketing
• C) Physical distribution
• D) Channel of distribution

Which one of the following audit is used to assess a company's image among the organization’s publics or to evaluate the effect of a specific program?

• A) Public relations
• B) Publicity
• C) Communications
• D) Environmental

Advertising is a major promotion mix ingredient that is a:

• A) Nonpaid form of personal communication
• B) Nonpaid form of nonpersonal communication
• C) Paid form of personal communication
• D) Paid form of nonpersonal communication

Which of the following means the ability of a distribution channel member to give others something of value?

• A) Legitimate power
• B) Coercion power
• C) Reward power
• D) Expert power

Proctor and Gamble periodically sends out coupons and free samples of products. This illustrates P & G's use of which one of the following elements of the promotion mix?

• A) Advertising
• B) Publicity
• C) Personal selling
• D) Sales promotion

Mr. Shrafat makes stuffed animals out of old quilts and sells them to children at craft festivals. This is an example of which one of the following channels?

• A) Two-way nonverbal channel
• B) Direct channels
• C) Intermediary avoidance
• D) Indirect channel

Which of the following statements about Place/Distribution decisions is CORRECT?

• A) Different market segments may require separate Place arrangements
• B) The product life cycle is not related to Place objectives
• C) Product classes are not related to Place objectives
• D) Place decisions are short-term decisions that are easy to change

Which of the following option has to be done keeping in mind that your brand is an asset that is going to provide you with the right contribution to enable you achieve all your financial goals.

• A) Price
• B) Placement
• C) Selling
• D) Branding

A strong brand refers to which one of the following?

• A) All of the given options
• B) Provides large base of loyal customers
• C) Helps to recover development and launch costs
• D) Offers greater potential to charge a premium price

When two brands join hands to create one brand by using the strong expressions of both, this is known as:

• A) Brand management
• B) Bundling
• C) Brand equity
• D) Branding

The verbal portion of an advertisement, including headlines, body, and signature, is called:

• A) Copy
• B) Script
• C) Storyboard
• D) Layout

The basic role of promotion is:

• A) Communication
• B) Manipulation
• C) Interpretation
• D) Information

“Fluoride ingredient” could be used for toothpaste, is the example of which one of the following?

• A) Promotion
• B) Copy
• C) Advertisement
• D) Copy strategy

The main difference between retailing and wholesaling is that:

• A) Wholesaling involves selling to final consumers and retailing does not
• B) Wholesaling involves selling mainly to other merchants and business customers, but retailing involves selling mainly to final consumers
• C) Technology is more important in wholesaling than in retailing
• D) Retailing involves selling to business customers and wholesaling does not

Communication through a news story regarding an organization and/or its products that is transmitted through a mass medium at no charge is which one of the following?

• A) Publicity
• B) Sales promotion
• C) Advertising
• D) Personal selling