MCQ Bank
The effort to determine to what extent the consumers of two or more nations are similar or different is known as;
- A) Cross-border analysis
- B) Cross-graphical analysis
- C) Cross-cultural analysis
- D) None of the given option
GLOCAL refers to which of the following?
- A) Global simulation with local execution
- B) Global strategies with foreign execution
- C) Global strategies with local execution
- D) Global strategies with local culture
Neatness, tactfulness, gentleness, and talkativeness falls under which of the following categories?
- A) Feminine traits
- B) Masculine traits
- C) None of the given options
- D) Childish traits
Which of the following reason is the major hurdle in adopting standardized marketing strategies?
- A) Variations among nations
- B) Global acceptability of brands
- C) Uniformity in procedures
- D) Standardized procedure
“Chicken tikka” is the most famous pizza in the Pizza Hut chain in Pakistan. It is an example of which of the following?
- A) None of the given option
- B) Cross cultural effect
- C) Global effect
- D) Cross border effect
While making global marketing strategies, organizations use mix strategy in which they use same product and use same message, this thing may refer to;
- A) Localized communication and standardized product
- B) Standardized communication and localized product
- C) Standardized communication and standardized product
- D) Localized communication and localized product
Who can contribute in purchase decision, with the power to determine unilaterally or jointly whether to shop for, purchase, use, consume, and dispose of a product?
- A) Deciders
- B) Buyers
- C) Gatekeepers
- D) Influencers
Education is an example of which of the following type of segmentation;
- A) Demographic
- B) Geographic
- C) Psychological
- D) Socio-Cultural segmentation
Who effect behaviors directly like family say in food or dress code; and influence the development of basic behavior is known as;
- A) Reference Group
- B) Normative Group
- C) One sided grouping
- D) Comparative Reference Group
A specialized non geographical bound community having structured set of social relationship of those who admire the brand is known as;
- A) Consumer Action Groups
- B) Virtual Communities
- C) Brand Communities
- D) Work Groups
Who controls flow of information?
- A) Influencers
- B) Gatekeepers
- C) Buyers
- D) Deciders