The creative process consists of all these stages, except:

• A) Pretesting stage
• B) Creative strategy stage
• C) Layout stage
• D) Pre-production stage

All of these are the sales tasks, except:

• A) Creative selling
• B) Order processing
• C) Missionary selling
• D) Stabilizing sales

__________typically write up findings in the form of briefings in focus group research method.

• A) Sociologists
• B) Participants
• C) Psychologists
• D) Moderators

All of these are Cs of Branding, except:

• A) Clarity
• B) Consistency
• C) Correctness
• D) Constancy

Advertising is a persuasive __________ especially for companies whose products & services are targeted at mass consumer markets.

• A) Marketing tool
• B) Publicizing tool
• C) Selling tool
• D) Promotional tool

Establishing media objectives and developing media strategies are the primary tasks of ___________.

• A) Art director
• B) Copy writer
• C) Media planners
• D) Creative directors

What is the advantage of packaging for manufacturer?

• A) Information about the producer
• B) To keep the product safe
• C) Helpful in providing necessary information about product
• D) Minimum possibility of adulteration

Which of the following refers to the process by which companies distinguish their product offerings from the competition?

• A) Branding
• B) Promotion
• C) Designing
• D) Packaging

All of these are the types of packaging, except:

• A) Consumer Packaging
• B) Family Package
• C) Re-use Package
• D) Single Package

Which among the following is most important in planning of advertising?

• A) Production
• B) Personal observation
• C) Idea formation
• D) Research

Advertisers mostly depict women as all of these given below options, except:

• A) Decorative objects
• B) Progressive
• C) Preoccupied with beauty
• D) Motherhood

Globalization has increased dramatically in the early____________.

• A) 18th century
• B) 20th century
• C) 21st century
• D) 19th century

Product Protection, Product Attractiveness and Product Identification are the main objectives of:

• A) Branding
• B) Packaging
• C) Promotion
• D) Designing

Which of the following option has been defined as “an activity which is concerned with protection, economy, convenience and promotional consideration?”

• A) Promotion
• B) Designing
• C) Branding
• D) Packaging

Which one of the following is included in classification of advertisement?

• A) Induced
• B) Target Audience
• C) Imperceptible
• D) Perceptible

What is the most common form of advertising on the Internet?

• A) Banners
• B) Sponsorship
• C) Pop Ups
• D) Interstitials

An indirect form of selling in which the representative markets the goodwill of a company or provides technical or operational assistance to the customer is called_______________.

• A) Missionary selling
• B) Creative selling
• C) Stabilizing sales
• D) Order processing

Which of the following test is conducted through mail surveys?

• A) Starch test
• B) Theater test
• C) Direct Response Test
• D) Bruzzone test

If someone is constantly uses the same brand without testing another same brand called______.

• A) Brand lovers
• B) Brand conscious
• C) Brand loyal
• D) Brand dependent

Which of the following is an approach where the same general message is applied in all countries through advertisements?

• A) International advertising
• B) Online advertising
• C) Regional advertising
• D) Global advertising