Television is attributed to have the elements of:

• A) Sight
• B) Motion
• C) Sound
• D) All of the given options

All of the following are the advantages of newspaper EXCEPT:

• A) Selectivity of geographical markets
• B) Ease of changing advertising copy
• C) Reaches all income groups
• D) Sometimes poor color reproduction

Which if the following in a campaign model represent ‘shared values’?

• A) Corporate culture
• B) Mission statement
• C) Positive public relationship
• D) Reputation

Which of the following disadvantage is common in using Radio and TV as a communication medium?

• A) Poor color transmission
• B) High time costs
• C) No visual appeal
• D) Waste coverage

According to David R. Drobis “We can’t manage what we don’t _________.”

• A) Know
• B) Like
• C) Remember
• D) Measure

_______ have more women of older age than men, who are anchored in religion, faith and tradition.

• A) Altruists
• B) Devout
• C) Strivers
• D) Fun seekers

Which of the following refers to segmentation on the basis of public’s defining on emotional and behavioral characteristics?

• A) Psycho graphically
• B) Nominatively
• C) Demographically
• D) Geometrically

Where do organizations intersect with their communities?

• A) Citizens
• B) Facilities
• C) All of the given options
• D) Infrastructure

Which of the following segment of public is focused more towards personal relationships?

• A) Strivers
• B) Devout
• C) Intimates
• D) Altruists

A successful PR campaign assesses the needs, goals & capabilities of:

• A) Priority publics
• B) Employees
• C) PR officials
• D) Government representatives

Altruists are the segment of public having:

• A) Men of young age group than woman.
• B) More males of medium age.
• C) Even split between men and women.
• D) More women of slightly older age than men.

In order to prepare the company’s annual report, the activities of first week include:

• A) Contact department heads for ideas copy
• B) Developing goals
• C) Analysis of previous books
• D) All of the given options

The element of “Pass along readership” refers to advantage of which of the following medium of communication?

• A) Television
• B) Magazine
• C) Radio
• D) Pamphlet

‘Public perception of an organization’s standards of behavior and a moral judgment of the consequences of what it says and does.’ This statement measures the impact of research program on the basis of:

• A) Social responsibility
• B) Financial responsibility
• C) None of the given options
• D) Ethics

GALLUP is a research firm that conducts surveys. It is an example of which of the following research sources?

• A) Scholarly
• B) Governmental
• C) Commercial
• D) None of the given options

The tips to prepare for meeting or speech include:

• A) Prepare in advance
• B) All of the given options
• C) Check out the sound system
• D) Find access to lighting controls

All are attributes of informal research Except:

• A) It is conducted without generally agreed upon rules & procedures.
• B) None of the given options
• C) It can be conducted in laboratory.
• D) It can be used for description & not for prediction.

Unobtrusive measures permit researchers to study someone or something:

• A) Without applying the research tools
• B) Without interfering with or interrupting what is going on.
• C) Along with interfering in or interrupting what is going on.
• D) None of the given options

Reading or consulting available material that someone else has compiled before is known as:

• A) Primary research
• B) Secondary research
• C) Reporting
• D) Field Research

Interview is a (n) ___________in journalistic research.

• A) Unauthentic source
• B) Additional source
• C) Secondary source
• D) Primary source