Which of the following is NOT a rule for running ad agency?

• A) Morality of people working in agency
• B) An unerring eye for main chance
• C) Tolerance to their shortcomings
• D) Aversion to henchmen

Which of the following products does not require seasonal advertising?

• A) Candies
• B) Air Conditioners
• C) Heaters
• D) Sweaters

Which of the following is a guideline to be followed for designing an effective ad campaign for television?

• A) All of the given options
• B) Show how to prepare your product
• C) Show your product early in the commercial
• D) Use sound effects relevant to product

All of the following can be used to reduce the impact of mistaken identity EXCEPT:

• A) Discounts
• B) Symbols
• C) Slogans
• D) Presenters

Which one of the following is NOT a type of billboards?

• A) Shelf talkers
• B) Electronic boards
• C) Posters
• D) Painted bulletins

While choosing a production company by the advertiser, which of the following points is not essential to be kept in mind?

• A) Know about company charges before hand
• B) Know about number of persons doing work in a company
• C) Ensure company has broadcast quality equipment
• D) Beware of a company bragging about equipment

Which one of the following components of advertising refers to “creative vehicle” that captures the attention of the audience?

• A) The brand
• B) The message
• C) Ad execution
• D) The product

Being a marketing manager of a well known firm you have been assigned a task of making advertising campaign for a niche market. How many medium you will prefer to use?

• A) Two
• B) Four
• C) One
• D) Three

Which of the following advertising medium can bring immediate response for your sale & promotion?

• A) Radio
• B) Television
• C) Newspaper
• D) Magazine

Which one of the following comes under the “ad focused” measure of advertising effectiveness?

• A) Correct branding
• B) Purchasing behavior
• C) Brand awareness
• D) Brand image

Through which of the following options the ad's production cost can be measured?

• A) By Lines/words
• B) By the column inch
• C) By incorporating illustrations
• D) By standard advertising units

Newspaper ad space is measured by which one of the following:

• A) Design
• B) Lines/words
• C) Incorporating illustrations
• D) Use of colors

When an advertising campaign lost its impact, it refers to which one of the following options?

• A) Wear-upon
• B) Wear-out
• C) Wear-on
• D) Wear-in

A wise client is the one who:

• A) Does not set high standards
• B) Tolerate genius
• C) Compete with ad agency in the creative area
• D) Haggle with ad agency

Which of the following is important for the identification of the company?

• A) Logotype
• B) None of the given options
• C) Logo
• D) Logo & Logotype

Ads are sized to fit within the classified columns and purchased mostly at lower rate than display ads refers to which one of the following types of newspaper ads?

• A) Display ads
• B) Display classified
• C) Free standing insert
• D) Classified line

Cost of magazines advertising depends upon which of the following criteria:

• A) Circulation
• B) All of the given options
• C) Positioning
• D) Type of magazine

Which one of the following is a measure of advertising effectiveness?

• A) Brand focused
• B) Product focused
• C) Customer focused
• D) Image focused

A good client is the one who:

• A) All of the given options
• B) Emancipate ad agency from fear
• C) Give confidence to the ad agency
• D) Select right agency in the first place

A symbol that stands for your company and gives in a single glance a sense of your positioning refers to:

• A) Tagline
• B) None of the given options
• C) Slogan
• D) Logo