People from which of following generation are health conscious, less materialistic in outlook and their product and service selections reflect their concern for the environment and quality of life?

• A) Generation Y market
• B) Generation X market
• C) Generation Z market
• D) Baby bloomers

People belong to which of the following generation are aware of marketing hype and immediately understand when a shopping centre locates popular teen stores?

• A) Baby bloomers
• B) Generation X market
• C) Generation Z market
• D) Generation Y market

The lifestyle segment of people who "live for today" is called:

• A) The no-strings-attached segment
• B) The well-feathered nest segment
• C) The financial positives segment
• D) The upbeat enjoyers segment

According to MRI, which of the following segment have a high degree of affluence with no person employed or head of the family not employed?

• A) The Good Life
• B) The well-feathered nest segment
• C) The nanny's-in-charge segment
• D) The two-career segment

Generation Y age subculture in USA is around:

• A) Below 1946
• B) Between 1977 and 1994
• C) Between 1965 and 1979
• D) Between 1946 and 1964

A group to which either a person belongs or would qualify for membership is called ________.

• A) Woking Group
• B) Membership Group
• C) Symbolic Group
• D) Reference Group

“What do you do for a living?” The question is related to which of the following variables?

• A) Education
• B) Income
• C) Occupation
• D) Wealth

By reference group, we mean _______________________.

• A) Peer group that can influence your behavior
• B) Any individual or group of individuals that can significantly influence your behavior
• C) Socio-economic unit that can influence your behavior
• D) Social group that can influence your behavior

Content analysis, consumer fieldwork and focus group discussions are techniques for studying:

• A) Consumers
• B) Marketing
• C) Segmentation
• D) Culture

What social and cultural changes have occurred in a specific society? This question is an example of:

• A) Presenting a content analysis
• B) Preparing of content analysis
• C) Doing a content analysis
• D) Usage of Content Analysis

In USA how many popular age subcultures are there?

• A) 4
• B) 6
• C) 5
• D) 3

Looking at sub cultural categories, Hindu, Muslim, Christian, etc comes under which of the following category?

• A) Geographic Region
• B) Nationality
• C) Age
• D) Religion

"How consumers expect to see themselves in some specified future time" is related to which of the following?

• A) Ideal Self Image
• B) Social Self Image
• C) Expected Self
• D) Ideal Social Self Image

All of the following are examples of innate needs EXCEPT ___________.

• A) Self-esteem
• B) Shelter
• C) Food
• D) Water

A person's unique psychological makeup and how it influences the way a person responds to his or her environment is known as ______________.

• A) Self-concept
• B) Personality
• C) Motivation
• D) Attitude

When Ali plays her truck radio at full volume while driving around town, it is his way of asserting or maintaining control over her environment. This need is termed as:

• A) The need for friendship
• B) The need for power
• C) The need for affiliation
• D) The need for achievement

Basic identifiable characteristics that define an individual are known as _______________.

• A) Personality
• B) Personality traits
• C) Drives
• D) Attitudes

The ____________ acts as the mediator between the forces of temptation and virtue.

• A) Ego
• B) Self ego
• C) Id
• D) Super ego

_________________ refers to the pattern of consumption reflecting a person's choices of how he or she lives and spends money.

• A) Personality
• B) Motivation
• C) Lifestyle
• D) Drive

When Faiza says that she wants to obtain a Ph.D. degree from VU in Psychology, this is an example of what type of goal?

• A) Innate
• B) Generic
• C) Hybrid
• D) Product-specific