In sustainability organization evaluates that how long we can sustain the position of the brand?

• A) True
• B) False
• C)
• D)

Which one of the following criteria comes from uniqueness of the selling proposition?

• A) Value
• B) Uniqueness
• C) Credibility
• D) Sustainability

The criteria against which one can measure the decision mechanism consist of all the following considerations EXCEPT:

• A) Related to competition
• B) Related to accessibility
• C) Related to price
• D) Related to quality

A fashion clothing company getting into perfumes refers to the example of:

• A) Complementarity
• B) Perceived difficulty of manufacture
• C) Know-how transferability
• D) Awareness and reputation of the parent

In --------------- an organization spreads its brand into new product fields.

• A) Leveraging
• B) Brand Extension
• C) Brand Proliferation
• D) Line Extension

If a new product is launched in the same category of already existing products, then it is known as:

• A) Market extension
• B) Line extension
• C) Line diversification
• D) Brand diversification

Caffeine-free coffee and sugar-free juice are examples of which of the following form of line extension?

• A) Multiplication of generic forms of medicines
• B) Multiplication of variety of tastes and flavors
• C) Multiplication of physical forms
• D) Multiplication of the type of ingredients

An extension of the line to enrich the basic promise through diversity is known as:

• A) Line extension
• B) Market extension
• C) Brand extension
• D) Segment extension

__________ comes with keeping the brand contract while we go through innovations to stay current.

• A) Credibility
• B) Sustainability
• C) Fit
• D) Uniqueness

The brand of bicycles ‘Sohrab’ is getting into motorbikes because:

• A) All of the given options
• B) Chances of success are high
• C) Low cost of advertising
• D) This will reduce the risk in its basic market

Through __________ a butter producer gets into different kinds of packing, slices, portions and boxes to appeal to the different target audiences.

• A) Brand Proliferation
• B) Line Extension
• C) Leveraging
• D) Brand Extension

Which of the following is the combined communication campaign which educates the customer about different feature of different brands?

• A) Responsive to retailer’s needs
• B) Effective fight to competition
• C) Collective play
• D) Market coverage

If a company position different brand name corresponds to different positions then it is called:

• A) Range brand strategy
• B) Umbrella brand strategy
• C) Line brand strategy
• D) Product brand strategy

A brand can prove its modernity by:

• A) Promoting more along the product life cycle
• B) Creating and offering new products from time to time
• C) Varying prices seasonally
• D) All of the given options

Which one of the following must lay the foundation for decision relating extensions?

• A) Identity
• B) Positioning
• C) Vision
• D) Mission

Which one of the following is the single most important activity in developing the brand management strategy?

• A) Targeting
• B) Repositioning
• C) Positioning
• D) Differentiation

Which one of the following brand strategy is mostly common among food items?

• A) Umbrella brand strategy
• B) Range brand strategy
• C) Line brand strategy
• D) Product brand strategy

Which one of the following is basically an image of a brand with customers by the company?

• A) Personality traits
• B) Positioning
• C) Actual association
• D) Vision

The target audience for an advertising campaign is which one of the following?

• A) Information base on which to develop the campaign
• B) Overall goal of the advertising campaign
• C) Group of people toward whom the advertisements are directed
• D) Location and geographic distribution of persons

Which one of the following in NOT the part of source of power?

• A) Coercion power
• B) Brand power
• C) Reward power
• D) Legitimate power