Who initiates and provides information to other members about product?

• A) Deciders
• B) Buyers
• C) Influencers
• D) Gatekeepers

Which of the following type of group is meant for the protection of consumer and rights?

• A) Consumer Action Groups
• B) Work Groups
• C) Virtual Communities
• D) Brand Communities

Comparative Advertisement is useful in which of the following?

• A) Product position
• B) Product Improvements
• C) Product recycling
• D) Product development

During sending message in advertising appeals, “denial” refers to which of the following?

• A) None of the above
• B) No relationship
• C) No evidence
• D) No precedence

Unpleasant such as showing insects or showing inside of stomachs for heartburns clogged nose etc refers to which of the following advertising appeal?

• A) Fear
• B) Glamour
• C) Humor
• D) Abrasive

Blogs are the form of which of the following communication mode?

• A) None of the given options
• B) Impersonal communication
• C) Interpersonal channel
• D) Interactive media

Which of the following defined as the sum total of learned beliefs, values, and customs that serve to direct the consumer behavior of members of a particular society?

• A) Culture
• B) Rituals
• C) Norms
• D) Society

Which of the following must influence behavior over extended period of time – not in the short term?

• A) Values
• B) Festivals
• C) Customs
• D) Norms

Health club memberships and insurances are attractive and most suitable for which of the following age group?

• A) Generation y
• B) Seniors
• C) Generation x
• D) Baby boomers

Which of the following age group usually go for Conspicuous consumption?

• A) Seniors
• B) Baby boomers
• C) Generation x
• D) Generation y

While making global marketing strategies, organizations use mix strategy in which they use same message for different products, this thing may refer to;

• A) Standardized communication and localized product
• B) Localized communication and localized product
• C) Localized communication and standardized product
• D) Standardized communication and standardized product

If a hotel advertises its room by showing sophistication, style and comfort, they are targeting which of the following generation?

• A) Seniors
• B) Generation y
• C) Generation x
• D) Baby boomers

Fast food like burgers is not a part of Pakistani culture and food. But people like to have this type of food now days. In your opinion what is the reason of this trend?

• A) None of the given option
• B) Cross cultural effect
• C) Global effect
• D) Cross border effect

Sense of achievement is the indicator towards understanding certain behavior of an individual, and this is;

• A) Intrinsic
• B) Recessive
• C) Extrinsic
• D) Dominating

Aggressiveness and competitiveness are the traits which we can find in which of the following?

• A) Childish traits
• B) Feminine traits
• C) Masculine traits
• D) None of the given options

While making global marketing strategies, organizations use mix strategy in which they use different product and also use different message, this thing may refer to;

• A) Localized communication and standardized product
• B) Standardized communication and localized product
• C) Localized communication and localized product
• D) Standardized communication and standardized product

The world markets are becoming more similar, and therefore which of the following is appropriate?

• A) Standardized marketing strategies
• B) Consolidated marketing strategies
• C) Specified marketing strategies
• D) Specialized marketing strategies

All consumers are simultaneously members of more than one sub cultural segment; this can be viewed as;

• A) Sub cultural interaction
• B) Sub cultural interdependence
• C) Sub cultural disposition
• D) Sub cultural interposition

Which of the following characteristic is most integral part of Values?

• A) Persuasiveness
• B) Prejudice
• C) Predetermined
• D) Pervasiveness

While making global marketing strategies, organizations use mix strategy in which they use different messages for the same product, this thing may refer to;

• A) Standardized communication and localized product
• B) Localized communication and standardized product
• C) Standardized communication and standardized product
• D) Localized communication and localized product