Straight announcement is such type of advertising:

• A) In which two or more announcers delivers message
• B) All of the given options
• C) In which recorded message delivers to public
• D) In which one announcer delivers message

Like a __________ the subheads transmits key sale points fast.

• A) Lead
• B) Headline
• C) Conclusion
• D) Body Copy

Advertising artists have to know

• A) The five major type groups
• B) The structure of type
• C) The artistic variations within a type family
• D) All of these

Which type of the research helps agency to analyze whether message content & presentation will perform as desired or not?

• A) Copy research
• B) Advertising research
• C) Market research
• D) Media research

Sentiments play a very important role in advertising, particularly in case of ____________.

• A) Food articles
• B) Grocery items
• C) Electronics
• D) Cosmetics

After media planners define the target audience for a media plan, they set

• A) Story board
• B) Media strategy
• C) Communication goals
• D) Advertising recall

The role of the client and account service at the shoot is one of

• A) Supervisor
• B) Contractor
• C) Advisor
• D) Benefactor

Simplicity is the key to ____________

• A) Commercial writing
• B) Drama writing
• C) Broadcast writing
• D) Magazine writing

Subheads may also appear in ______________.

• A) Body copy
• B) Conclusion
• C) Lead
• D) Credits

Which among the following process of Print Ad Production is difficult to predict?

• A) Creative process
• B) Print Ad Production Process
• C) Duplication & distribution process
• D) Source of copy idea

Which of the following is NOT a commercial format for either radio or TV?

• A) Straight announcement
• B) Presenter
• C) Docu-drama
• D) Testimonial

How many common commercial formats are used in either radio or Television?

• A) 4
• B) 8
• C) 6
• D) 9

GRP stands for:

• A) All of the given options
• B) Gross rating percentage
• C) Gross rating points
• D) Gross rational percentage

Which of the following headline identifies the name of the product?

• A) Provocative headline
• B) News headline
• C) Label headline
• D) Descriptive headline

__________Convinces an audience better and faster than an oral message

• A) Jingles
• B) Background music
• C) Target message
• D) Demonstration

Which of the following is a strategy where firms focus their promotional messages on target customers?

• A) Co-branding
• B) Advertising
• C) Push
• D) Pull

All of these are the steps of Media planning and strategy; except

• A) Product customization
• B) Media strategies
• C) Communication goals
• D) Evaluating media plan effectiveness

Producing radio commercials is far simpler and less ______ than producing TV commercials.

• A) Complicated
• B) Stressful
• C) Hassle
• D) Costly

How many categories of papers are used in advertising?

• A) 5
• B) 2
• C) 1
• D) 3

Which of the following option reduces the financial risk inherent in the high cost of producing and rolling out advertising campaigns?

• A) Concept testing
• B) Advertising Planning
• C) Advertising Pretesting
• D) Creative strategy