Modern communication technologies have shrunk the world into a:

• A) Town
• B) Community
• C) Global village
• D) City

When a reporter comes to PRO’s place for taking interview, PRO should avoid:

• A) To be prepared with homework
• B) To show hostile attitude
• C) To fudge issues
• D) To welcome the reporter

______________ is a research method which focuses on the characteristics, circumstances, and complexity of a single project or program.

• A) Content analysis
• B) Focus group
• C) Case study
• D) Survey

Good Public relations plan is insurance for success or it acts as “_________” for business.

• A) Supervisor
• B) Tonic
• C) Resistance
• D) Stabilizer

Which of the following segment of public has even split between men and women?

• A) Creative
• B) Strivers
• C) Fun seekers
• D) Altruists

“Clippings from print media and transcripts from broadcast publicity can also be used to determine the quantity & quality of coverage” is known as:

• A) Unobtrusive Measures
• B) Publicity analysis
• C) Market Research
• D) Journalistic Research

In order to prepare the company’s annual report, the activities of last week include:

• A) Copy to printer, check proof
• B) Delivery
• C) Typesetting & mechanicals
• D) Printing & binding

In order to prepare the company’s annual report, all of the following are the activities of tenth week EXCEPT:

• A) Design with photos
• B) Final review of comprehensive
• C) Design with articles
• D) Develop charts

Individuals who perceive themselves as having an interest in the actions of an organization are called:

• A) Stockholders
• B) Special interest groups
• C) Finance holders
• D) Stakeholders

PVI is a comprehensible method of identifying priority public. What does ‘P’ stands for?

• A) Public
• B) Priority
• C) Professional
• D) Potential

Which of the following comes in category of secondary research?

• A) Using focus groups and surveys
• B) Interviewing company officials
• C) Reviewing previously published information
• D) Using company or public records and contacts

All of the following are the characteristics of successful PR campaigns EXCEPT:

• A) Assessment of needs, goals & capabilities of priority publics
• B) Selection of interactive media each time
• C) Systematic campaign planning & production
• D) Continuous monitoring & evaluation

Which one of the following communication mediums can ensure a very personalized message?

• A) Newspaper
• B) Direct Mail
• C) Magazine
• D) Booklet

In order to prepare for meeting or speech, a PR official should prepare at least __________ before.

• A) One Hour
• B) Half an Hour
• C) Two Hours
• D) 48 Hours

What advantage does an outside public relations firm bring to a corporation?

• A) Low fees
• B) Inexperience
• C) More paperwork
• D) Unbiased perspective

What are the objectives of launching a PR campaign?

• A) To improve a situation
• B) To solve a problem
• C) All of the given options
• D) To address an issue

All are disadvantages of Television Except:

• A) High time costs
• B) Unpopular medium
• C) Waste coverage
• D) High production cost

What is secondary research?

• A) Collecting raw data that has not been compiled before.
• B) Where research is of secondary importance and was done as a formality.
• C) Reading or consulting available material that someone else has compiled before.
• D) Collecting data from secondary schools.

“We can’t manage what we don’t measure.” Who stated it?

• A) Edward Burney
• B) David R. Drobis
• C) M. Tariq Bucha
• D) Edward J. Robinson

PR campaigns meet their objectives by:

• A) Retaining a desirable behavior, law or opinion
• B) Modifying a law or opinion
• C) All of the given options
• D) Changing a behavior