Personal interviews conducted in shopping malls are referred to as ___________.

• A) Mall intercept interviews
• B) Self-administered interviews
• C) Door to door interviews
• D) None of the given options

All of the following are the instruction to record answers to open ended questions EXCEPT:

• A) Use the interviewer’s own words
• B) Record responses during the interview
• C) Include everything that pertains to the question objectives
• D) Include all your probes

Call backs help to reduce:

• A) Response rate
• B) Response bias
• C) Interviewer’s bias
• D) Non-response error

All of the following are strengths of telephone interviewing EXCEPT:

• A) High speed
• B) Low cost
• C) Observation of facial expressions
• D) Callbacks

In cluster sampling, subgroups are:

• A) Externally homogenous
• B) None of the given option
• C) Externally heterogeneous
• D) Internally homogenous

The small scale trial run of a particular item is called ______________.

• A) Post hoc test
• B) Pilot test
• C) t-test
• D) Test run

In random sampling, the probability of selecting an item from the population is

• A) Known
• B) Unknown
• C) Undecided
• D) Zero

All of the following are disadvantages of Internet Surveys EXCEPT:

• A) All people do not have same level of technology
• B) All People cannot participate
• C) Lack of respondent's anonymity
• D) No Physical Incentive

Which of the following is NOT a longitudinal study?

• A) Time series
• B) Cohort study
• C) Panel study
• D) Cross sectional study

How do you find comfort at your work place?
Very good
Good
Fair
Poor

This question is poorly structured. In your opinion what is the problem in its design?

• A) Loaded question
• B) Leading question
• C) Ambiguity and vagueness
• D) Double barreled question

Which of the following techniques yields a simple random sample?

• A) Numbering all the elements of a sampling frame and then using a random number table to pick cases from the table.
• B) Listing the individuals by ethnic group and choosing a proportion from within each ethnic group at random.
• C) Choosing volunteers from an introductory psychology class to participate
• D) Randomly selecting schools, and then sampling everyone within the school.

_____________ is the list of elements from which the sample is drawn.

• A) Sampling unit
• B) Population
• C) Sampling frame
• D) Observation unit

Which of the following is an advantage of open questions?

• A) They allow respondents to code their answers in advance.
• B) They allow respondents to answer in their own terms.
• C) They prevent respondents from giving unusual answers.
• D) They allow respondents to put less effort into their answer.

The logic of purposive sampling is:

• A) To use participants because the researcher has access to them.
• B) That a random sample can generalize to a population.
• C) That a few information-rich participants studied in depth yield many insights about a topic.
• D) To include all participants, even though they are not all relevant to the problem.

________ is a measure in which a researcher adds or combines several distinct indicators

• A) Index
• B) Scale
• C) Combining
• D) Collapsing

Which of the following media involves interaction among members of the audience using digital technology?

• A) Electronic interactive media
• B) Human interactive media
• C) Mass media
• D) Print media

Which of the following is not a data collection method?

• A) Secondary data
• B) Correlational method
• C) Focus groups
• D) Questionnaires

All of the following are advantages of mail questionnaire EXCEPT:

• A) Anonymity
• B) Sample is accessible
• C) Unstandardized questions
• D) Geographic flexibility

In data collection process, when a researcher has to conduct an in depth interview, which of the following tool is necessary?

• A) Questionnaire
• B) Interview schedule
• C) Interview Guide
• D) Observation

Pilot testing can be beneficial in:

• A) Structuring open ended questions
• B) Collecting sample
• C) Determining population
• D) Analysis of data