Which one of the following is a broad set of communication activities used to create and maintain favorable relations between the organization and its publics?

• A) Sales Promotion
• B) Advertising
• C) Publicity
• D) Public Relation

Which of the following is NOT a problem related to television advertising?

• A) Substantial audience fractionalization
• B) Erosion of television viewing audiences
• C) Inability to achieve impact
• D) Escalating advertising costs

Posters and bill boards are the examples of:

• A) Out door Advertising
• B) Non-Commercial Advertising
• C) In-house Advertising
• D) Hard Selling Advertising

Recognition tests, theater tests, and recall tests are used for evaluating ________.

• A) Specific Advertisement Objectives
• B) Specific Advertisements
• C) Different Advertising Media
• D) Specific Ad Agencies

As per the type of market, the people who purchase or use your product refer to as:

• A) Pre-seller
• B) Trader
• C) None of the given options
• D) Consumer

The target audience responds best to TV commercials that use which one of the following elements?

• A) Celebrity endorsement
• B) A simple concept
• C) A story line
• D) All of the given options

Which of the following options do you think could be the strength of radio advertising?

• A) Short lead-times
• B) Ability to reach prospective customers at a personal level
• C) All of the given options
• D) Ability to reach segmented audiences

Sales person can perform following roles during a sales process EXCEPT:

• A) Follow-up the sale and buyer
• B) Making Weasel Claims about product
• C) Identifying Customer need & wants
• D) Prospecting potential buyers

Which one of the following is considered as more powerful promotion process that allows a firm to reach the right customer with the right message, at the right time, and in the right place?

• A) Integrated Relationship Marketing
• B) Integrated Marketing Communications
• C) Integrated Publicity Efforts
• D) Integrated Promotional Campaign

In a marketing plan, the section that best describes past, present & future market trends is known as:

• A) Financial Situation
• B) Distribution Situation
• C) Market Situation
• D) Marketing Goals & Objectives

Which of the following is the most significant disadvantage of publicity as a promotional tool?

• A) Publicity is viewed as being biased.
• B) Publicity is not believable to many people.
• C) Publicity is expensive.
• D) Publicity is not controllable by the company.

Which of the following options is an advantage of advertising in a newspaper?

• A) All of the given options
• B) Low Cost per advertisement
• C) Flexibility
• D) Coverage in remote areas

A message in form of news story about an organization, its product, or both that is transmitted through a mass medium at no charge is known as:

• A) Advertising
• B) Public Relations
• C) Sales Promotion
• D) Publicity

"Manufacturer to user" is a direct channel and is most appropriate for those goods that have which of the following characteristic?

• A) Geographically dispersed buyers
• B) No technical content
• C) Low unit cost
• D) High unit cost

Which of the following products requires seasonal advertising?

• A) Shawls
• B) Biscuits
• C) Candies
• D) Tooth paste

In order to retain clients and maintain good relationship with them, ad agency must:

• A) Admit mistakes & do so before client charge
• B) All of the given options
• C) Keep intact with clients at all levels
• D) Avoid hiring unstable, quarrelsome executives

Which one of the following advertising medium is ideal for the advertisers in order to demonstrate their products?

• A) Magazine
• B) Television
• C) Radio
• D) Newspaper

Which of the following elements should not be kept in mind while producing a radio spot?

• A) Qualification of the presenter
• B) Good background effects
• C) Good music
• D) Good voice

Which of the following audiences are relatively less sensitive to ads on air?

• A) Average involved
• B) Highly involved
• C) Low involved
• D) Medium involved

In order to manage ad agency, what are the duties performed by owner/boss of advertising agency?

• A) Try to make sufficient profits
• B) All of the given options
• C) Try to recruit highest quality of people
• D) Win confidence of clients at highest level