Which of the following pricing strategies is used by the marketers to drive demand greater than it would be expected if consumers were perfectly rational?

• A) Psychological pricing
• B) Competitive pricing
• C) Cost-plus pricing
• D) Skimming pricing

Which of the following best describes the discount given to retailers with expectation to encourage larger orders?

• A) Sales discount
• B) Seasonal discount
• C) Quantity discounts
• D) Trade discount

Which of the following best describes the pricing strategy where retailers set the price of the products suggested by the manufacturer?

• A) Manufacturer pricing
• B) Premium pricing
• C) Retail pricing
• D) Consumer pricing

Obtaining a targeted rate of Return on Investment comes under which of the following objectives of an organization?

• A) Marketing objectives
• B) Product objectives
• C) Production objectives
• D) Pricing objectives

Which of the following price strategies is most suitable when the product demand is highly elastic?

• A) Premium pricing
• B) Psychological pricing
• C) Cost plus pricing
• D) Penetration pricing

All are the examples of complex sales EXCEPT:

• A) Large fleet vehicle sales
• B) Commercial goods sales
• C) Mining equipment sales
• D) Real estate development

Which of the following best describes the discount given on warehousing and shipping of products?

• A) Promotional allowance
• B) Sales discount
• C) Trade discount
• D) Seasonal discount

In which of the following the manager attempts to maintain the same margin regardless of changes in cost?

• A) Increasing the cost
• B) Increasing the margin
• C) Stabilization of margin
• D) Decreasing the cost

Which of the following consists of short-term incentives to encourage the purchase or sale of a product or service?

• A) Sales promotion
• B) Advertising
• C) Publicity
• D) Direct marketing

Cost that vary directly with the level of production are referred to as _____.

• A) Unit cost
• B) Total cost
• C) Fixed cost
• D) Variable cost

Identify the sales promotion technique in which price of a product is temporally reduces to increase sales.

• A) Loss leader
• B) Contests
• C) Free samples
• D) Coupons

Which of the following is the price which company receives after accounting for discounts, allowances, promotions, and other incentives?

• A) Premium
• B) Efficient
• C) Cooperative
• D) Effective

An outlet of Nishat Linen in Emporium Mall, Lahore is an example of:

• A) Retailer
• B) None of the given options
• C) Wholesaler
• D) Producer

Which of the following is NOT a method of promotion?

• A) Advertising
• B) Direct mail
• C) Public relations
• D) Retailing

XYZ Company is a manufacturer of oil. After analysis we concluded that this business has low market share and high growth. Which of the following option best reflects this condition?

• A) Cash Cow
• B) Dogs
• C) Question Mark
• D) Star

Which of the following is also known as problem child?

• A) Dogs
• B) Questions marks
• C) Stars
• D) Cash cows

Rs.10 per unit for less than 100 units and Rs.9 per unit for 100 or more units is an example of:

• A) Quantity discount
• B) Seasonal discount
• C) Functional discount
• D) Cash discount

When a firm’s average total cost equals price at the profit-maximizing output, it is known as:

• A) Economic profit
• B) Abnormal profit
• C) Normal profit
• D) Average profit

Which of the following is showing normal profit for the company?

• A) MR = MC
• B) MR > MC
• C) MR < MC
• D) MR ? MC

Which of the following retailing forms carries several product lines such as: clothing, crockery, cutlery, household items etc. owned by a single person?

• A) Street shops
• B) Super stores
• C) Arcades
• D) Departmental stores