In a straight rebuy, the buyer wants to alter product specifications, prices, terms, or suppliers.

• A) False
• B) True
• C)
• D)

Because there is such variation among the economies of countries around the world, it is not practical to segment international markets on the basis of economic factors.

• A) True
• B) False
• C)
• D)

There are less participants involved in modified rebuy as compared to straight rebuy.

• A) True
• B) False
• C)
• D)

Decision of a single participant is enough in the business buying process.

• A) False
• B) True
• C)
• D)

The main differences between business and consumer markets are in market structure and demand, the nature of the buying unit, and the types of decisions and the decision process involved.

• A) False
• B) True
• C)
• D)

Derived demand means that the demand of an organization is dependent on consumer demand.

• A) False
• B) True
• C)
• D)

Gender segmentation has long been used in clothing, cosmetics, toiletries, and magazines.

• A) False
• B) True
• C)
• D)

The buying center is a fixed and formally identified unit within the buying organization.

• A) False
• B) True
• C)
• D)

At this point, your company wants to move away from mass marketing and engage in target marketing. The three steps to take, in order, are market segmentation, marketing positioning, and target marketing.

• A) True
• B) False
• C)
• D)

This type of segmentation uses different marketing approaches for different time periods of peoples’ lives and different family situations. This segmentation method is called demographic.

• A) False
• B) True
• C)
• D)

The prime responsibility of the marketers is to understand what is going on within the organization to translate stimuli into purchase behavior.

• A) False
• B) True
• C)
• D)

Niche marketing offers smaller companies an opportunity to compete by focusing their limited resources on serving niches that may be unimportant to or overlooked by larger companies.

• A) False
• B) True
• C)
• D)

Raheela works for the Aftab Beverage Company. She helps define product specifications and also provides information for evaluating alternatives. Raheela plays the role of gatekeeper.

• A) False
• B) True
• C)
• D)

When Kia offers a new model of car with the same features as a comparable Toyota or Ford and provides a longer warranty, it is following a more-for-less strategy.

• A) False
• B) True
• C)
• D)

Business buyers are subject primarily to economic influences when they make their buying decisions. Emotional or personal factors rarely are involved.

• A) False
• B) True
• C)
• D)

The demand curve shows the number of units the market will buy in a given time period at different prices that might be charged. In normal cases, the higher the price, the higher the demand.

• A) False
• B) True
• C)
• D)

In international product and service marketing, it is important to know what different colors mean to different countries.

• A) False
• B) True
• C)
• D)

A company’s product mix has four important dimensions: width, length, depth, and consistency.

• A) False
• B) True
• C)
• D)

Competitors’ prices and offers are external factors that companies have to deal with.

• A) True
• B) False
• C)
• D)

Customers come to know a brand through a wide range of contacts and touch points. These include word of mouth, personal interactions with company people, telephone interactions, and company Web pages. Many brands are not maintained by advertising but by brand experience.

• A) True
• B) False
• C)
• D)