Which of the technique take place within natural environment sometimes performed without subject’s awareness?

• A) Specialized Research Firms
• B) Participant Observations
• C) Field Observations
• D) Marketing research

Which analysis enables marketers to focus on sizable and natural market segments?

• A) Sub-cultural
• B) Marketing culture
• C) Society
• D) Culture

Different ethnic groups of the Pakistani population have been changing and will continue to change in size and economic strength in the coming years is an example of:

• A) Region
• B) Marketing mix
• C) Society
• D) Sub-cultural analysis

Which of the following focuses upon the content of verbal, written and pictorial communications?

• A) Attitude Measurement Scales
• B) Value measurement instruments
• C) Consumer Fieldwork
• D) Content Analysis

Rokeach Value Survey is a self administered value inventory divided into _________parts.

• A) Two
• B) Five
• C) Eight
• D) Four

Culture is dynamic as it plays need gratifying role for:

• A) Society
• B) Markets
• C) Demographics
• D) Town

The term _____________ refers to the overall rank of people in a society.

• A) Status hierarchy
• B) Social class
• C) Pecking order
• D) Dominance-submission hierarchy

Where can they be reached through media? And what product and service needs are emerging? These two questions are examples of:

• A) Culture Change
• B) Content Analysis
• C) Norms development
• D) Implications for Marketers

Unique beliefs, values and customs subscribed by members of specific sub cultural groups and central core cultural themes are elements of:

• A) Sub-culture profile
• B) Society profile
• C) Cultural profile
• D) Marketing profile

Variables of Objective Measures may include:

• A) Education
• B) Occupation
• C) All of the given options
• D) Income

How many distinct elements are there in a Cultural Profile of a society or nation?

• A) 1
• B) 4
• C) 2
• D) 3

Benefits of Content Analysis are to both:

• A) Children's and adults
• B) Male and females
• C) Marketers and consumers
• D) Marketers and public policy makers

Of all market segments, those who spend the most on entertainment, housing, and cars are between the ages of:

• A) 60 and over
• B) 35-44
• C) 40-60
• D) 25-34

People belong to which of the following generations are distrustful of marketing and look for a balance between work and leisure. These adults are close to their parents and may return to live at home?

• A) Generation Z market
• B) Baby bloomers
• C) Generation X market
• D) Generation Y market

Professional cricket players may constitute a _______ group for an amateur who identifies with certain players by imitating their behavior.

• A) Symbolic
• B) Membership
• C) Reference
• D) Non Affluent

Which of the following is an example of instrumental values?

• A) Courageous
• B) Salvation
• C) National Security
• D) Pleasure

A distinct cultural group that exists as an identifiable segment within a larger, more complex society refers to:

• A) Culture
• B) Marketing culture
• C) Sub-culture
• D) Society

____________ are likely to focus on savings, reducing time and efforts.

• A) Other types of social classes
• B) Affluent Consumers
• C) Downscale Consumers
• D) Middle Classes

In which of the following, individuals are asked to estimate their own social class?

• A) Subjective Measures
• B) Composite-variable index
• C) Objective Measures
• D) Reputation Measures

Which value items are designed to measure the relative importance of end states of existence or personal goals?

• A) Terminal
• B) Clinical
• C) Ordinal
• D) Marketing