In which of the following periods mostly companies like to introduce new brands into the new segment /market?

• A) Saturation
• B) Growth
• C) Product prototyping
• D) Maturity

“The company should be able to clearly state brand positioning.” Which of the following best represents the given statement?

• A) Awareness
• B) Understanding
• C) Inspiration
• D) Direction

According to Scot Davis, how many years are required to change the brand positioning?

• A) Two to six years
• B) Three to five years
• C) Three to six years
• D) Two to five years

A clear positioning statement takes into account all of the given options, EXCEPT:

• A) The competitive benchmark
• B) The target market
• C) The customer’s analysis
• D) The point of difference

If any organization offers coherent product under same brand, this situation falls which one of the following brand strategy?

• A) Line brand strategy
• B) Product brand strategy
• C) Rand brand strategy
• D) Umbrella brand strategy

Which one of the following is NOT the basic determinant of the consumer’s buying action?

• A) Quality
• B) Accessibility
• C) Inferiority
• D) Affordability

The companies could become the leader in the market segment by addressing which of the following needs?

• A) Unmet needs
• B) Unsought needs
• C) Basic needs
• D) Social needs

Usually brand managers may not get into a large portfolio of brands due to some reasons. Which one of the following in NOT the reason for the growth of brand portfolio?

• A) Need to have small portfolio
• B) Owing to growth
• C) Cannibalization
• D) Owing to acquisition

An apparel marketer is planning to launch an existing brand name into a new product category. Which brand development strategy is being implemented?

• A) Rebranding
• B) Brand extension
• C) Line extension
• D) Multibrand

If a company introduce same brand name for several product in different markets then company is applying which one of the following brand strategy?

• A) Rand brand strategy
• B) Line brand strategy
• C) Umbrella brand strategy
• D) Product brand strategy

There is no need to change the positioning if target market ----------- our positioning.

• A) Credibility
• B) Sustainability
• C) Value
• D) Fit

Coke’s offering of 2.25 liter drink is a form of :

• A) Marketing gimmick
• B) Brand extension
• C) Line extension
• D) Diversification

Iron ore and coking coal, the two main raw materials for making steel would be the example of which one of the following products?

• A) Convenience products
• B) Complementary products
• C) Unsought products
• D) Specialty products

In which of the following positioning provides a sense to standardize the operations and service standards?

• A) Awareness
• B) Understanding
• C) Direction
• D) Inspiration

Introducing additional items in the same product category by adding new flavors, forms, colors, ingredients or package sizes, under the same brand name, is known as:

• A) Interactive marketing
• B) Product mix
• C) Line extensions
• D) Service intangibility

The multi-brand policy comes out due to which one of the following options?

• A) Limitation of brand extension
• B) Limitation of market segment
• C) Limitation of brand loyalty
• D) Limitation of brand equity

Which of the following have higher chances of success at lower costs?

• A) Existing brands
• B) New brands
• C) Generic brands
• D) Brand extensions

____________ is basically getting into different versions of the same base product on the same market.

• A) Line extension
• B) Brand diversification
• C) Product extension
• D) Market extension

Which of the following involves the use of a successful brand name to launch new products in a new category?

• A) Brand extension
• B) Private brand
• C) Brand equity
• D) Product line

Every brand manager should endeavor to build a strong brand --------------- for his/her brand.

• A) Equality
• B) Place
• C) Position
• D) Promotion