If you watch an ad in which famous player “David Beckham” is endorsing a brand, this type of appeal will fall under which of the following?

• A) Celebrity Appeals
• B) Expert Appeals
• C) Trade and Spokes-Character Appeals
• D) Common Man

Live Conversation is a form of which of the following communication mode?

• A) Interpersonal channel
• B) Impersonal communication
• C) None of the given options
• D) Interactive media

During sending message in advertising appeals, which of the following represent the meaning of “Immunity to personal disaster”?

• A) Can happen to me
• B) Not belongs to me
• C) Can not happen to me
• D) None of the above

Age is an example of which of the following type of segmentation;

• A) Demographic
• B) Psychological
• C) Geographic
• D) Socio-Cultural segmentation

If Mr. Yousaf Sherazi owner of Atlas Group appear in an ad, and persuade viewers to purchase some particular product or endorse some message, in you opinion this type of appeal will fall under which of the following?

• A) Executive and Employee Appeals
• B) Trade and Spokes-Character Appeals
• C) Expert Appeals
• D) Common Man

The learning of a new or foreign culture is known as;

• A) Enculturation
• B) Globalization
• C) Acculturation
• D) Culturization

Who actually transform the product into a suitable form for consumption?

• A) Influencers
• B) Deciders
• C) Gatekeepers
• D) Preparers

If a famous chef endorsing specific cooking oil on the basis of low cholesterol, what kind of endorsement it is?

• A) Synergy between words and product
• B) Synergy between endorser and ad
• C) Synergy between endorser and product
• D) Synergy between endorser and target market

When two or more people who interact whether in an intimate setting or in a formal work place, is known as;

• A) Society
• B) Group
• C) Team
• D) Community

Which of the following is NOT a possible angle in which social class can not see?

• A) Consumption pattern/ wealth
• B) Power
• C) Age group
• D) Prestige

The division of members of society into distinct status classes, so that members of each have relatively the same status and other classes have some more or less status is known as;

• A) Culture
• B) Social Class
• C) Society
• D) Community

Marital status is an example of which of the following type of segmentation;

• A) Demographic
• B) Socio-Cultural segmentation
• C) Geographic
• D) Psychological

Indian movies and advertisements are very much inspired by the American culture, this is an example of which of the following?

• A) Behavior deviation
• B) Globalization
• C) Social Mobility
• D) Culture diffusion

Symbolic communication is a form of which of the following option?

• A) Non Verbal
• B) Mixed Verbal
• C) Verbal
• D) None of the given options

“Cognitive dissonance evoked” comes under which of the following appeal?

• A) Humor
• B) Glamour
• C) Abrasive
• D) Fear

Spoken or written can contain more specific product information, which type of communication is this?

• A) None of the given options
• B) Verbal
• C) Symbolic communication
• D) Non Verbal

Which of the following can be defined as the sum total of learned beliefs values and customs that serve to direct consumer behavior of members of a particular society?

• A) Culture
• B) Attitude
• C) Norm
• D) Value

Person or group serves as point of comparison for attitudes and values or guides behaviors is known as;

• A) None of the above
• B) One sided grouping
• C) Reference Group
• D) Normative Group

Gender is an example of which of the following type of segmentation;

• A) Socio-Cultural segmentation
• B) Psychological
• C) Geographic
• D) Demographic

Which of the following reason is a biggest hurdle in the way of measuring cultures?

• A) Lack of collective belief
• B) Diverse behavior of people
• C) Hidden pattern of spending
• D) Consumption patterns