Broad objectives of Advertising include:

• A) All of the given options
• B) To produce awareness and knowledge about the product or service
• C) To stimulate thought and action about it
• D) To create liking and preference for it

Which of the following type of house journal resembles to that of a poster?

• A) Magazine
• B) Sales bulletin
• C) Newsletter
• D) Wall Newspaper

What is the name of the largest PR firm founded by Burston Marsteller?

• A) Reputation Management
• B) Perception Management
• C) PR Management
• D) Brand Management

According to Francis bacon, “A wise man will make more __________than he finds.”

• A) Relations
• B) Opportunities
• C) Money
• D) Friends

In developing countries, only_____________ people can read newspapers or own a TV sets.

• A) 20-30%
• B) 25-30%
• C) 10-20%
• D) 23-10%

The laws of ________________were introduced by Hadley Cantril.

• A) Propaganda
• B) Advertising
• C) Public opinion
• D) Public Relation

PR problems in the sector of marketing include that _________ of the population will be under 15 years of age in developing countries.

• A) Two Third
• B) One Third
• C) One Fourth
• D) Half

Permanent Exhibitions are:

• A) Modular, which could be taken apart and moved to site
• B) None of the given options
• C) Moved from place to place
• D) Usually held at company premises

Sponsorship refers to:

• A) Management process responsible for identifying, anticipating and satisfying customer requirements profitably.
• B) A planned & sustained effort to establish and maintain mutual understanding between an organization & its publics.
• C) A set of information that is spread for the purpose of promoting some cause.
• D) Practice of a company funding the making of a program in order to entertain an audience and sell a product.

_____________ is a vital component of devising PR strategies.

• A) Propaganda
• B) Confidence
• C) Knowledge
• D) Wishful thinking

A paid form of non personal communication about an organization and/or its products that is transmitted to a target audience through a mass medium is:

• A) Publicity
• B) Sales promotion
• C) Advertising
• D) Personal selling

“One half of the world does not know how the other half lives.” It is a (n) ___________.

• A) American proverb
• B) Chinese proverb
• C) Japanese proverb
• D) English proverb

One of the specific objectives of Advertising is to build primary demand. It is usually done in case of:

• A) Launch of a new product
• B) Maintaining the brand superiority
• C) Confirming the competitiveness of the product
• D) To regain the product’s status

Who among the following are considered as originators of advertising?

• A) Japanese
• B) Americans
• C) Chinese
• D) Egyptians

According to American Marketing Association, Advertising is “Any paid form of non - personal presentation and promotional ideas, goods or services by an:

• A) Unknown Sponsor
• B) Identified sponsor
• C) International Sponsor
• D) Authentic Sponsor

Which of the following is the most important consideration when choosing an event to sponsor?

• A) The length of the event
• B) Consistency in the association between the event and the company's product
• C) When the event occurs
• D) The specific name of the event

There is an English proverb that “one half of the world does not know how the other half_________.”

• A) Thinks
• B) Behaves
• C) Lives
• D) Communicates

Individuals in a civilian community whose attitudes influence those of the citizenry at large are called:

• A) Opinion Leaders
• B) Father of community
• C) Torch bearers
• D) Community Leaders

Market education helps to ___________ sales resistance.

• A) Minimize
• B) Stabilize
• C) Maximize
• D) None of the given options

Developing countries are unable to get the maximum benefit of Mass Communication because of:

• A) Poverty
• B) All of the given options
• C) Dominance of regional languages
• D) Low literacy rate