MCQ Bank
In an advertisement, the verbal portion including headlines, body, and signature, is called:
- A) Layout
- B) Story Board
- C) Script
- D) Copy
The four major tools (Advertising, Personal Selling, Sales Promotion, and Public Relations) are the components of which of the following?
- A) Product Mix
- B) Customer Mix
- C) Promotional mix
- D) Marketing mix
Which of the following is a disadvantage of Magazine as a medium of advertising?
- A) Limited flexibility
- B) Limited immediacy
- C) All of the given options
- D) Limited distribution
Brand name, slogan & trademark refers to which of the following components of advertisement?
- A) Signature Line
- B) Illustration
- C) Body Copy
- D) Standing Details
Which of the following is not an example of “Out of Home” advertising?
- A) Trade directories
- B) Yahoo directories
- C) Yellow pages
- D) All of the given options
Which one of the following is an example of direct marketing?
- A) Telemarketing
- B) Post Cards
- C) All of the given options
- D) Credit Cards
Which of the following components of advertisement is used to retain interest of the audience?
- A) Signature Line
- B) Body Copy
- C) Illustration
- D) Standing Details
Which of the following is an advantage of using TV as an advertising medium?
- A) Creativity and Impact
- B) Selectivity and flexibility
- C) Captivity and attention
- D) All of the given options
Which section of the marketing plan states: “Why a particular segment of total market is growing or declining”?
- A) Product Situation
- B) Competitive Situation
- C) End user situation
- D) Distribution Situation
What is the task of a copywriter?
- A) All of these
- B) Evaluate marketing date
- C) Writing ads for different media
- D) Editing and re writing copy
Which of the following is a major type of advertising in newspapers?
- A) Classified Advertising
- B) All of the given options
- C) Retail Advertising
- D) National Advertising
Which of the following is the most significant advantage of publicity as a promotional tool?
- A) Publicity is free of cost.
- B) Publicity has strong emotional appeal.
- C) Publicity reaches a large number of customers.
- D) Publicity generates goodwill.
Which of the following is an example of “Out of Home” advertising?
- A) Posters
- B) Electronic billboards
- C) POS displays
- D) All of the given options
Which of the following is not an example of WEASEL words?
- A) Virtual
- B) Like
- C) Help
- D) Delight
The physical arrangement of the illustration, headline, subheadline, body copy, and the signature is called:
- A) Story Board
- B) Artwork
- C) Layout
- D) Copy
Which of the following differentiates advertising from public relations?
- A) Paid for space or time in mass media
- B) All of the given options
- C) Control on creativity
- D) Unlimited contacts with client
“Few buyers but larger business transactions”; which one of the following buyer channels best reflects this statement?
- A) Local markets
- B) Government markets
- C) International markets
- D) Consumer markets
The printing error in a newspaper advertisement is an example of:
- A) Noise
- B) Message Reliability
- C) Carelessness
- D) Message Loop
Which of the following options do you think is a type of internet advertising?
- A) Banner
- B) Interstitials
- C) Logos
- D) All of given the options
All of the following differentiate advertising from public relations, EXCEPT:
- A) Paid for space or time in mass media
- B) Control on creativity
- C) Unlimited contacts with client
- D) Limited life of information